Marketing paper Essay Example | Topics and Well Written Essays - 1000 words - 1

Marketing paper - Essay Example r constrÐ °ints - technicÐ °l (economic) Ð °nd ethicÐ °l (sociÐ °l) - creÐ °te the trÐ °nsÐ °ctions or flows which resolve mÐ °rket sepÐ °rÐ °tions Ð °nd result in exchÐ °nge Ð °nd consumption (BÐ °rtles). My concept of mÐ °rketing is close to the definition by CIM thÐ °t looks not only Ð °t identifying customer needs, but Ð °lso sÐ °tisfying them (short-term) Ð °nd Ð °nticipÐ °ting them in the future (long-term retention). In its most generic form, I define mÐ °rketing Ð °s mÐ °rketing seen Ð °s relÐ °tionships, networks Ð °nd interÐ °ction or mÐ °rketing bÐ °sed on interÐ °ction within Ð ° network of relÐ °tionships. In the broÐ °dest sense of mÐ °rketing, Ð °ll mÐ °nÐ °gement, the whole society, Ð °nd even life itself, form networks of relÐ °tionships within which we interÐ °ct in our roles of business executives, employees, consumers, citizens Ð °nd humÐ °n beings. CollÐ °borÐ °tion. The core contribution from mÐ °rketing is its emphÐ °sis on collÐ °borÐ °tion. In Ð ° nÐ °rrow sense it comprises the collÐ °borÐ °tion between customer Ð °nd supplier. This hÐ °s Ð °lwÐ °ys been Ð ° prÐ °cticÐ °l necessity for services Ð °nd for the development, production, mÐ °rketing Ð °nd purchÐ °sing of complex products in business mÐ °rketing. Its prÐ °ctice, however, is often unprofessionÐ °l Ð °nd guided by legÐ °l-bureÐ °ucrÐ °tic vÐ °lues Ð °nd lÐ °ck of empÐ °thy. Its introduction in theory Ð °nd educÐ °tion is long overdue. TodÐ °y, severÐ °l sources independent of relÐ °tionship mÐ °rketing stress collÐ °borÐ °tion. CollÐ °borÐ °tion is the very reÐ °son for forming Ð °n orgÐ °nizÐ °tion; you collÐ °borÐ °te inside Ð °nd compete outside. In totÐ °l relÐ °tionship mÐ °rketing you both collÐ °borÐ °te Ð °nd compete, inside Ð °s well Ð °s outside the orgÐ °nizÐ °tion. Long relÐ °tionships. Ð  series of studies clÐ °im thÐ °t the longer the relÐ °tionship with Ð ° customer, the higher the profit will be. This is primÐ °rily due to two effects of customer loyÐ °lty: reduced mÐ °rketing costs when fewer customers defect; Ð °nd increÐ °sed ‘customer shÐ °re’ or ‘shÐ °re of

The Human Resource Management in an International Setting Research Paper - 1

The Human Resource Management in an International Setting - Research Paper Example A flow of new migrants in any country may have a huge impact on the labour market, however the positive or negative aspect of the impact greatly depends on the jobs being created due to the spending of the immigrants to boost businesses and their production, the drop-off in the activity of the existing population such as the retirement or number of dependent population, and the capabilities of immigrants to fill the existing gaps of skills. Such factors are considered when it is decided whether migration has actually affected the labour market of a particular country negatively or positively. Moreover, in the UK, analysts suggest that immigration has led to a huge impact on the labour market which is mostly regarded as a positive one (Adesina, 2008, p. 72). According to the statistics and trends which have been observed in the labour market since the 1940s when the mass migration took place, it can be concluded that there have been several positive impacts of migration when it comes to the diversity and the increase in skill levels. But at a critical level of analysis, it can be said that there have been many distributional impacts which means that competition levels in the market rose and businesses experienced more rivalry. As the years have passed since the 1940s, the pressure of migration has increased and the impact of immigration on the UK local communities have also been obvious especially at a time of rapid change that Britain is going through continually from time to time. This is why countries need to maintain the laws and policies for migration and control the negative effects (Ham, 2010, p. 152). Migration has taken place in a number of countries which had opportunities in the labour market. However, due to this migration, the prominent labour markets such as that of the UK have been overcrowded which has resulted in the reduction of wages.

Personal Reflection on Leadership

Personal Reflection on Leadership In my brief professional career at IBM, I was part of a software development team where I was the youngest and least experienced person. I vividly remember that we had a team manager, highly experienced and professional but an ineffective leader. He would perform his tasks but did not go that extra mile. On the other hand, one of my teammates-very less experienced compared to the manager was a true leader, his duties did not ask him of any such commitments, but he always went the extra mile to help the team. He took me under his wing, motivated others in the team, and found innovative ways to solve the problem. He created an environment for high competence. He gave me so much confidence through his mentoring that I was performing at the highest level in no time. He created a synergy among the team that even the client praised. His actions reminded me of a saying from Jack Welch, former CEO of GE â€Å"Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others†. In my opinion, he was the true leader because he positioned the team at the centre of everything and took the responsibility of growing everyone. This experience was one of the most influential leadership lessons I have come across till now. I am definite that I will have a clear picture in mind when I embark on future leadership roles. Before pursuing my degree at Cass, I had the opportunity to look around my brother’s nascent IT firm which is primarily focused on web-based services and providing internet marketing solutions. Though a well rounded firm, I sensed a lack of strong innovation and new products. This might jeopardize the company in the long run. Ideally, after completing my graduate studies, I am keen to join him and oversee the launch of new products, specifically, something along the lines of an automatic website builder. Furthermore, I am also keen to move the companys operations to different cities in the country where there is an opportunity of further growth. Taking charge of being the Product Head and institute such changes will require strong leadership skills. Innovative Leadership: Launching a technologically advanced product in my organization will require me to adopt innovative leadership characteristics and work seamlessly across different sets of people having varied skills. A good innovation leader is characterized by the ability to excel on  two  conflicting skills: creativity and discipline. Creativity involves skills such as idea generation and conceptualization while discipline involves the skill to implement and launch. A successful leader should measure the weight of both and take actions accordingly (Roland Bel, 2010). Furthermore, Innovative leaders are characterized by the following attributes (Jean-Philippe Deschamps, 2008) Mix of Emotion and Realism The Acceptance of Uncertainty, Risks, and Failures High Degree of Passion The Willingness to Proactively Search for External Technologies and Ideas The Courage to Stop Projects, Not Just to Start Them Talent for Attracting Innovators and Building and Steering Winning Teams According to the author if an individual needs to bring an innovative change in the organization, he or she should possess at least some of the qualities listed above so that they are successful in bringing new products or services in the market. Adaptive Leadership and change: Coming back to my tenure at IBM, what my colleague did differently with others in the team was that he forced us to think differently than other teams, bringing out the best in everyone. Each one of us was flexible in taking any type of task, further increasing the teams flexibility and productivity. According to Ronald A.Heifetz and Donald L.Laurie (1997, p132-141) Organizations today require adaptive leadership where challenges reside not in the executive suite but in the collective intelligence of employees at all levels. This is where the success of many future ideas and entrepreneurial ventures will lie. I believe bringing in such a change will be one of my biggest challenge once I take the leadership role. Moreover, Adaptive change will require people to work in new ways, new relationships and take on new roles (Ronald A.Heifetz and Donald L.Laurie, 1997). I intend to carry out such changes through the implementation of different project management techniques such as Lean and Agile (Schwaber, 2004). These techniques have been successful in recent years as they are quite adaptive in nature. These techniques forces employees to adapt quickly, learn new things constantly and learn from their mistakes. In Particular, these techniques are found to be useful in major tech companies and technologically driven products and hence will suit the company style. I have already had experience with such techniques at IBM and hence I will be able to use my knowledge and skills to implement it within my future organization. A lot of companies such as IBM or Google make ‘transformation of employees their top priority. They continuously invest in employee transformation and hence are able to meet the challenges of the changing environment. When I was working in IBM, I remember going through multiple trainings and workshops and these trainings did not just include technical trainings. Trainings such as communicating effectively, leading in teams, how to conduct meetings etc were equally important. According to Mike Pedler et al(1989,pp1-8) an organization which facilitates the learning of all its members and continuously transform itself is a learning company . My future goal will also be to change my organization into a learning company through employee development programs and knowledge management systems (Pedler et al, 1989) as currently there is lack of such learning. My skill model: The skills model provides a good overview of the skills which are necessary for an effective leader (M.D. Mumford et al, 2000). Appendix 1 lists my score in the three components which are described in the model Technical skills: The high score in this regard can be attributed to my experience in software engineering and working on a complex product while I was working in IBM. My daily tasks almost always included problem-solving and analyzing product requirements in detail. According to Mumford et.al (2000, p.24) the experiences required in the course of leaders careers influence their knowledge and skills to solve complex problems. My background and experience will help me tackle problems during the development stage of the product. Human Skill: Throughout my professional experience I worked with different sets of people with varied skills and experience. The entire project in IBM consisted of over a hundred people in India, and the product had multiple features that required expertise and collaboration from multiple teams. This meant communicating with various team leads and delegating responsibilities. Though I had quite a rich experience working in teams, there is still development which needs to be done in this regard. For e.g.: Participating in Toastmasters club at CASS will improve my communication and leadership skills. The experience of working with people from diff cultures and backgrounds in CASS will further improve my people skills. Conceptual skill: Since my duties at IBM were essentially technical I was largely uninvolved in the strategic decision-making process. My low score represents my lack of experience in this skill and needs the most development. Conceptual skills require working at an organization level and working with ideas (Peter G.Northouse, 2013). I plan to intern at a start-up company so that I am able to have experience at an organizational level. It will give me an overview of the challenges which are faced by new organizations when launching new products or services. Furthermore, not to forget the mentoring I will have from my brother who has been heading the company for a couple of years now. Learning form him will improve my understandings and will help me tackle issues at a higher level. Additionally, I will have to broaden my knowledge base further and enhance my entrepreneurial skills to be successful in my futures goals. Though Leadership theory and practice can greatly improve a persons leadership skills a competent business leader is one who possesses a clear vision for his or her company, is keenly aware of emerging trends and possesses the ability to capitalize on them. References: Bel, Roland. 2010, Leadership and Innovation: Learning from the Best, Wiley Periodicals-Global business and Organizational Excellence, pp 47-58 Deschamps, J. P. (2008). Innovation leaders: How senior executives stimulate, steer, and sustain innovation. Hoboken, NJ: Wiley. Heifetz, Ronald A. Laurie, Donald L (1997), The work of Leadership, Breakthrough Leadership-Harvard business review, pp 132-141 Mumford, M.D., Zaccaro, S.J., Harding, F.D., Jacobs, T.O., Fleishman, E.A.(2000). Leadership skills for a changing world: Solving complex social problems. Leadership Quarterly, 11(1), 11-35 Northouse, Peter.G (2013). Leadership: Theory and Practice. Sage publications-6th edition, p46-51 Schwaber, K (2004). Agile Project Management with Scrum, Microsoft Press, Redmond, WA, Pedler, Mike., Boydell, Tom., Burgoyne, John.(1989). Towards the learning company, Management education and development, Volume 20-part1, pp 1-8

Containment and the Cold War Essay -- essays research papers

Containment and the Cold War In February 1946, George F. Kennan, an American diplomat in Moscow, proposed a policy of containment. Containment is the blocking of another nation’s attempts to spread its influence. During the late 1940s and early 1950s the United States used this policy against the Soviets. The United States wanted to take measures to prevent any extension of communist rule to other countries. The conflicting U.S. and Soviet aims in Eastern Europe led to the Cold War. The Berlin airlift, formation of NATO, and the Truman Doctrine all relate to this policy of containment.   Ã‚  Ã‚  Ã‚  Ã‚  At the end of WWII, the United States, Great Britain, and France occupied the western zone of Germany while the Soviet Union occupied the east. In 1948, Britain, France, and the U.S. combined their territories to make one nation. Stalin then discovered a loophole. He closed all highway and rail routes into West Berlin. This meant no food or fuel could reach that part of the city. In an attempt to break the blockade, American and British officials started the Berlin airlift. For 327 days, planes carrying food and supplies into West Berlin took off and landed every few minutes. West Berlin might not have made it if it wasn’t for the airlift. By May 1949, the Soviet Union realized it was beaten and lifted the blockade. By using the policy of containment, the Americans and the British were able to defeat the Soviets.   Ã‚  Ã‚  Ã‚  Ã‚  After the Soviets b...

Natural Threats To Coral Reef Environmental Sciences Essay

Coral Reef, coastal and pelagic ecosystem renowned for its beautiful life signifiers and for supplying one of the most biologically diverse home grounds on Earth. A reef is a ridge or outcrop of stone in the sea that comes near to the surface. A coral reef is a reef that has been built mostly or wholly by corals, bantam animate beings that live together in settlements. Over 100s or 1000s of old ages the limestone skeletons of coral physique up, with new corals turning on the skeletons of the dead 1s. This physical construction, with its populating surface of corals and other beings, is a coral reef. The corals that build reefs are found merely in warm tropical Waterss where sea temperatures seldom fall below 18 & A ; deg ; C ( 64 & A ; deg ; F ) . They thrive merely in clear seawater where bright sunshine can perforate. This is because corals can non be without the symbiotic algae called zooxanthellae that live in coral tissues and necessitate sunshine for photosynthesis. Many reefs are found around islands, or rather far from land at the border of Continental shelves. Some of the most extended countries of coral reefs are found in the Pacific Ocean, around the islands of Southeast Asia and off the seashore of Australia. Large countries of coral reef are besides found in the Indian Ocean and around the Red Sea and Arabian Sea. Many coral reefs besides exist in the Caribbean Sea. Because their skeletons are made of limestone, corals leave clear and abundant dodos. Some of the earliest signifiers of life-mound- or pillar-shaped fossilised stones known as stromatolites-resemble corals. The oldest stromatolites day of the month back 3.5 billion old ages. They were laid down by some of the simplest beings on Earth-blue-green algae ( besides known as blue-green algae ) . About 560 million old ages ago, limestone reefs built by bacteriums, algae, and sponges foremost appeared. The first complex corals, known as tabulate corals, are recorded at approximately 500 million old ages ago. The corals we know today foremost appeared about 220 million old ages ago, before the age of the dinosaurs. The first true coral reefs began to look about 205 million to 210 million old ages ago. Since this clip there have been several periods of major reef-building, but besides periods when corals declined and did non construct reefs. In all, shallow coral reefs occupy merely about 284,000 sq kilometer ( 110,000 sq myocardial infarction ) , or less than tenth part of 1 per centum ( 0.1 per centum ) of the universe ‘s oceans. Yet in this bantam country, coral reefs house a one-fourth of all marine fish species. Reefs are extremely productive resources for human existences. Hundreds of 1000000s of people live within easy range of coral reefs and trust on them to supply nutrient. Coral reefs besides help protect human colonies from big moving ridges during storms. Types of coral reef: Scientists have identified many types of coral reefs. They are known as spot reefs, fringing reefs, barrier reefs, bank reefs, and atolls. Patch reefs occur along a Continental shelf where mound-shaped knolls on the sea floor are near plenty to the surface to let corals to settle and turn. Fringing reefs occur along a bouldery coastline where corals or coral remains extend outward from the shore and organize an outmost line or ridge that runs parallel to the shore. After many centuries, the reef may turn up to the sea surface. As Marine animals, the corals can non turn above the surface. An unusual type of reef is the coral atoll. This is a big, shallow bank, with a depression in the center, typically annular. The British naturalist Charles Darwin right theorized how coral atolls are formed. Coral atolls get down as fringing reefs about active Oceanic vents. When the volcanic eruptions cease, an island remains. Over long geological periods the island begins to drop. The fringing reef continues to turn as the island sinks. Soon what was a fringing reef around the shore becomes a barrier reef separated from the shriveling island by a deeper laguna. After 1000s of old ages, the volcanic island sinks wholly below sea degree, but the corals continue to turn, organizing a round coral reef, an atoll. Conditionss for coral growing: Corals in general are found in all seas and oceans, even in deep oceans and cold Waterss. Reef-building corals, by contrast, require quite specific conditions in order to boom. None are found in countries where the H2O temperature drops much below 18 & A ; deg ; C ( 64 & A ; deg ; F ) for more than a few yearss. Likewise, although some species in the Arabian Sea on a regular basis encounter temperatures of 36 & A ; deg ; C ( 96.8 & A ; deg ; F ) , more usually corals are adapted to boom in a much smaller temperature scope. Apart from temperature, corals besides require clear Waterss. This is partially because they need sunlight to back up the algae that live within their tissues. They are besides really sensitive to atoms of clay or deposit subsiding on them, which means that corals seldom grow close to rivers or other beginnings of deposit. Menaces to Coral Reef: Natural Threats to Coral Reef: Reefs have ever been capable to natural menaces. Storms and hurricanes on a regular basis sweep across some tropical countries, conveying monolithic moving ridges capable of nailing corals even at deepnesss of 10 m ( 33 foot ) or more. Heavy rainfall can besides harm corals by conveying fresh H2O and deposits onto the reefs. Certain animals eat coral. This is normally a natural procedure on a coral reef, but one animal, the crown-of-thorns sea star, sometimes reaches plague proportions and can destruct all living coral on a reef in a few hebdomads. These pestilences may be natural, and reefs can surely retrieve. However, many scientists believe that overfishing of the natural marauders of these starfish may be declining the job. Starfish populations may besides be turning because they benefit from increased fresh H2O and deposits. Human Threats to Coral Reefs: The great majority of human menaces to coral reefs falls into four classs: pollution, deposit, overfishing, and planetary heating. Corals are susceptible to assorted signifiers of pollution, but likely the most common is merely the flow of foods from untreated sewerage and from agricultural land, particularly where there is heavy usage of pesticides or fertiliser. These foods cause big additions in algae, both in the plankton and in algae turning on the seafloor, which so smother the corals or barricade out the visible radiation. The sum of deposits making the sea has increased quickly over the past hundred old ages or more. This can be linked to the loss of woods and the development of new agricultural techniques that lay the land unfastened to rain and eroding. The deposits are swept into the oceans through rivers and watercourses and, like the algae, can surround and kill the coral. Fishing has been traveling on around coral reefs for 1000s of old ages. Problems arise when excessively many people try to catch fish from the reefs, or when, frequently out of despair, they turn to destructive steps to capture fish. The rapid growing of human populations, combined with the development of progressively efficient angling methods, means that reefs in many countries are overfished. The reefs have fewer and smaller fish than in the yesteryear, a catastrophe both for the reef ecosystem and for the fishers. In a few topographic points, notably in Southeast Asia, some fishers use explosives to capture fish. These explosives kill all fish within a certain country, every bit good as destructing the corals nearby. It takes many old ages for these damaged countries to retrieve. Coral Reef Protection: Despite these menaces, coral reefs can be protected. The consequences of this protection are good for people every bit good as for the reefs. In topographic points where there is chronic overfishing, better, more sustainable direction patterns can increase the entire fish Numberss, leting for more fish to reproduce and raising the gimmicks of the fishers. Sewage intervention and better direction of land countries can assist cut down pollution and deposit, leting reefs to retrieve from degraded provinces. The most of import tools for coral reef preservation are instruction and the constitution of protected countries. Closing off even comparatively little countries of coral reefs to fishing can hold dramatic consequences. Large Numberss of fish build up in these countries and spill over to the environing reefs, where fishers may catch them. These same countries become valuable finishs for tourers as they offer chances to see the reefs. They are besides likely to be of import countries to back up the recovery of reefs when there is devastation of reef countries through natural impacts or coral bleaching. As of 2005 more than 660 coral reefs were being protected, including two of the universe ‘s largest protected areas-the Great Barrier Reef off Australia and the coral reefs of the northwest Hawaiian Islands. The 660 protected reefs represent about 19 per centum of the universe ‘s coral reefs. Some reefs appear to be more resilient to coral decoloring than others. The protection of these reefs from other harmful human impacts will be critical, non merely for their ain endurance, but besides because these same reefs may supply new corals to repopulate damaged reefs. But in the long tally, denominating coral reefs as protected zones will non save any reefs from the planetary effects of clime alteration. Merely drastic decreases in nursery gas emanations, peculiarly C dioxide emanations, can protect coral reefs from the dangers of planetary heating.

Boutique Managment System

1. Boutique Management SystemThe purpose of Boutique Management system is to implement the computerization of the clothes inventory and sales etc. BMS (Boutique Management System) that designed to manage your boutique is very user friendly software. With this software, you can generate report based on your preference (daily, weekly, monthly, or yearly).Scope:-BMS (Boutique Management System) should be designed to manage your boutique in a very user friendly way. With this software, you should generate report based on your preference (daily, weekly, monthly, or yearly). The program consists of the following modules:Source listing This module is supposed to identify the products by their discription. Add products This module is supposed to take the inputs from an input device. Add customers This module is capable of adding customers in the specified formats. Update and delete products This module will update and delete products. Update and delete customers This module will be able to u pdate and delete customers SearchingIn this module the admin or employee can search the customer or products from the database based on criteria’s TransactionsThis module will take up transactions like selling products, buying products from supplier updating cash and updating the bills. Appropriate actions will be taken.Report GenerationThis is a client program which will request for reports. 1). Registration of any new product 2) Functional specification for SearchThe search should be a case insensitive search for items which contain the search key word. The search results should display all the items which matched the search criteria. It will return only those items which are up for sale currently. 3) Sell an ItemWhen the user clicks on Sell an item link, then a page comes up which allows the user to do the following: Provide a title for the item and a description of the Item.A text box to put in the price A text box to provide the date.4) Category SearchingWhen the user cl icks on any of the Categories, a new page should open up which shows all the items up for sale in the Category. 5) Buy an Item (Item page)The Item page contains the following:- The title of the Item The Description of the Item The name of the Seller The current price.6) Edit an ItemThe sellers should be able to edit the item. The seller should be able to do the following:- Change Price and description

Google Glass Research Paper

Google Glass Research Paper Marketing Plan for Google Glass Report Objective Project Google Glass was initiated in April 2013 and is aimed at integrating a head mounted display into an Android Smartphone (BUSINESS INSIDER, 2013, p. 54). Such a venture needs a comprehensive marketing plan and Google INC has ensured this by developing a marketing plan that entails pricing details of the product, launch criteria and preliminary budget calculations. This essay seeks to identify these key elements and provide an understanding of how the company will implement the plan. The Google Glass project entails the sale of wearable technologies therefore this essay will discuss the market potential of these technologies as well. Company Background Google is a multinational company that develops internet related products and services and avails them to its consumers. The firm was incorporated as a private company in 1998 (STUDYMODE WEBSITE, 2010, p. 43) and over the years, Google has managed to live to its customer expectations. The firm has developed high-end consumer products such as cloud computing and ADWords which are among its main sources of income. These online softwares and technologies have gone a long way to make necessary information readily available to its customer as stated in its mission statement. The Google glass plan involves an Eyewear that has an embedded camera, microphone GPS locator and an induction amplifier (STUDYMODE WEBSITE, 2010, p. 34). All these features sum up into a technological device that makes audible sounds to the user. The user can operate the Google glass using voice control. It is with no doubt that such a revolutionary gadget requires a sound marketing plan that will propel the company and product to greater heights. Marketing the gadget is a separate task of developing it. Poor marketing and pricing mechanisms could render the efforts of the company useless as was evident with the Bluetooth technology. Product Launch Announced in 2012, Google INC seeks to launch Google glass in late this year or early 2014 although a consumer sample of the product is set to be launched by the end of 2013 (MARKETING LAND WEBSITE, 2013, p.34). Google INC has maintained an open and transparent strategy to launch the Google glass. This is contrary to many technology based firms such as Apple INC (a major rival) which maintains secrecy throughout its product launches (MARKETING LAND WEBSITE, 2013, p. 52). The objective of maintaining a transparent strategy is to ensure they grasp market needs. Despite the transparency, Google INC maintains secrecy as regards date and location of launching the product. The device is limited to a small audience to build up and develops its ecosystem. Consequently, Google glass remains an experiment and research based project without an official date of release. Pricing Mechanisms and Strategy Google INC has developed an all-inclusive plan to back the launch of the product. Market segmentation is one way the company seeks to make the glass a success. The company has an initial recruitment plan whereby it has selected as few as 8000 consumers who will be the first official users of the device (KNOWLEDGE @ WHARTON, 2013,p. 47). This way, Google can get responses on how effective the glass is from the most appropriate applicants. The 8000 applicant will be spread out to enhance branding and awareness of the device. In addition to market segmentation, the company aims to design a product that is user friendly and does not reflect a geeky face. Being a wearable gadget, it is imperative for the company to design the product so as to meet consumer expectations. This move will ensure that the glass does not fail like the Bluetooth device (MARKETING STRATEGY, 2013,p .57). The company has also invited suggestions from the public on what they expected of the Google glass via social m edia sites like Twitter. In so doing, the firm aims to trim the project so as to satisfy and meet market demands. Google is a renowned company certainly capable of delivering a satisfactory end product given its level of technology and expertise in the marketing arena. Pricing of the glass remains unclear but a range of $ 250- $600 is estimated so as to make the gadget affordable. The preliminary budget for the launch of the device will be met by revenues generated from sale of the device. Another most likely way to monetize the project is through targeted advertising (ROB EDMONDS, 2012, p. 73). Market Potential The business Insider (2013) presents the Google glass market as a lucrative venture with significant potential of growth. In only 5 years, an estimated $ 11 billion industry is predicted. Google glass is expected to become a mainstream product by 2018 with sharp sales of close to 21 million units being projected. This will in turn translate to respectable profitability. Going by a figure of $500 per glass, a 10.5 billion annual market opportunity is realistic (Business Insider, 2013). This is of course dependent of various factors such as safety, developers’ interests and cultural barriers among others. Despite the negativity, the Google glass market presents a world of opportunities for users to interact with technology (CASSIDY, A., 2013, p.43). The company will be capable of generating profits through availing information easily to consumers. Moreover, Google is not the first company to come up with Eyewear technology. Most other companies for example, Epson, NEC and Vuzix have developed the concept before thus this is not a new trend in the eyeglass-display market. Marketing Plan and Implementation The marketing plan aims at exploring the attractive market composed of international business travelers between the ages of 24-36 years and technology enthusiasts between the ages of 21-40 (MARK RITSON, 2013, p. 68). This category comprises of the most of Google glass users. Teenagers who embrace technology are also a target group. The company seeks to place distributors in all potential markets and establish strategic relationships with key players in the mobile technology industry. Modern tactics such as mobile marketing, use of social networks and guerilla marketing are among the strategies the company has included in its plan. In addition, traditional forms of advertising such as billboards and commercials will certainly be used. Market segmentation will ensure the device does not face the same fate as the Bluetooth device. Contrary to what Bluetooth developers used, Google seeks to segment the market by targeting business professionals so as to give the device a more useful perc eption. Summary The company is certainly capable of pushing its Google glass plan forward and executing it as it has a solid marketing experience in the technology industry. The market also provides a number of possibilities for the industry’s growth. With this in mind, it is moderately accurate to conclude that the glass venture is capable of taking over the mobile industry and transforming it by bridging the gap on what is considered appropriate by the market and what is appropriate technology wise.