Natural Threats To Coral Reef Environmental Sciences Essay

Coral Reef, coastal and pelagic ecosystem renowned for its beautiful life signifiers and for supplying one of the most biologically diverse home grounds on Earth. A reef is a ridge or outcrop of stone in the sea that comes near to the surface. A coral reef is a reef that has been built mostly or wholly by corals, bantam animate beings that live together in settlements. Over 100s or 1000s of old ages the limestone skeletons of coral physique up, with new corals turning on the skeletons of the dead 1s. This physical construction, with its populating surface of corals and other beings, is a coral reef. The corals that build reefs are found merely in warm tropical Waterss where sea temperatures seldom fall below 18 & A ; deg ; C ( 64 & A ; deg ; F ) . They thrive merely in clear seawater where bright sunshine can perforate. This is because corals can non be without the symbiotic algae called zooxanthellae that live in coral tissues and necessitate sunshine for photosynthesis. Many reefs are found around islands, or rather far from land at the border of Continental shelves. Some of the most extended countries of coral reefs are found in the Pacific Ocean, around the islands of Southeast Asia and off the seashore of Australia. Large countries of coral reef are besides found in the Indian Ocean and around the Red Sea and Arabian Sea. Many coral reefs besides exist in the Caribbean Sea. Because their skeletons are made of limestone, corals leave clear and abundant dodos. Some of the earliest signifiers of life-mound- or pillar-shaped fossilised stones known as stromatolites-resemble corals. The oldest stromatolites day of the month back 3.5 billion old ages. They were laid down by some of the simplest beings on Earth-blue-green algae ( besides known as blue-green algae ) . About 560 million old ages ago, limestone reefs built by bacteriums, algae, and sponges foremost appeared. The first complex corals, known as tabulate corals, are recorded at approximately 500 million old ages ago. The corals we know today foremost appeared about 220 million old ages ago, before the age of the dinosaurs. The first true coral reefs began to look about 205 million to 210 million old ages ago. Since this clip there have been several periods of major reef-building, but besides periods when corals declined and did non construct reefs. In all, shallow coral reefs occupy merely about 284,000 sq kilometer ( 110,000 sq myocardial infarction ) , or less than tenth part of 1 per centum ( 0.1 per centum ) of the universe ‘s oceans. Yet in this bantam country, coral reefs house a one-fourth of all marine fish species. Reefs are extremely productive resources for human existences. Hundreds of 1000000s of people live within easy range of coral reefs and trust on them to supply nutrient. Coral reefs besides help protect human colonies from big moving ridges during storms. Types of coral reef: Scientists have identified many types of coral reefs. They are known as spot reefs, fringing reefs, barrier reefs, bank reefs, and atolls. Patch reefs occur along a Continental shelf where mound-shaped knolls on the sea floor are near plenty to the surface to let corals to settle and turn. Fringing reefs occur along a bouldery coastline where corals or coral remains extend outward from the shore and organize an outmost line or ridge that runs parallel to the shore. After many centuries, the reef may turn up to the sea surface. As Marine animals, the corals can non turn above the surface. An unusual type of reef is the coral atoll. This is a big, shallow bank, with a depression in the center, typically annular. The British naturalist Charles Darwin right theorized how coral atolls are formed. Coral atolls get down as fringing reefs about active Oceanic vents. When the volcanic eruptions cease, an island remains. Over long geological periods the island begins to drop. The fringing reef continues to turn as the island sinks. Soon what was a fringing reef around the shore becomes a barrier reef separated from the shriveling island by a deeper laguna. After 1000s of old ages, the volcanic island sinks wholly below sea degree, but the corals continue to turn, organizing a round coral reef, an atoll. Conditionss for coral growing: Corals in general are found in all seas and oceans, even in deep oceans and cold Waterss. Reef-building corals, by contrast, require quite specific conditions in order to boom. None are found in countries where the H2O temperature drops much below 18 & A ; deg ; C ( 64 & A ; deg ; F ) for more than a few yearss. Likewise, although some species in the Arabian Sea on a regular basis encounter temperatures of 36 & A ; deg ; C ( 96.8 & A ; deg ; F ) , more usually corals are adapted to boom in a much smaller temperature scope. Apart from temperature, corals besides require clear Waterss. This is partially because they need sunlight to back up the algae that live within their tissues. They are besides really sensitive to atoms of clay or deposit subsiding on them, which means that corals seldom grow close to rivers or other beginnings of deposit. Menaces to Coral Reef: Natural Threats to Coral Reef: Reefs have ever been capable to natural menaces. Storms and hurricanes on a regular basis sweep across some tropical countries, conveying monolithic moving ridges capable of nailing corals even at deepnesss of 10 m ( 33 foot ) or more. Heavy rainfall can besides harm corals by conveying fresh H2O and deposits onto the reefs. Certain animals eat coral. This is normally a natural procedure on a coral reef, but one animal, the crown-of-thorns sea star, sometimes reaches plague proportions and can destruct all living coral on a reef in a few hebdomads. These pestilences may be natural, and reefs can surely retrieve. However, many scientists believe that overfishing of the natural marauders of these starfish may be declining the job. Starfish populations may besides be turning because they benefit from increased fresh H2O and deposits. Human Threats to Coral Reefs: The great majority of human menaces to coral reefs falls into four classs: pollution, deposit, overfishing, and planetary heating. Corals are susceptible to assorted signifiers of pollution, but likely the most common is merely the flow of foods from untreated sewerage and from agricultural land, particularly where there is heavy usage of pesticides or fertiliser. These foods cause big additions in algae, both in the plankton and in algae turning on the seafloor, which so smother the corals or barricade out the visible radiation. The sum of deposits making the sea has increased quickly over the past hundred old ages or more. This can be linked to the loss of woods and the development of new agricultural techniques that lay the land unfastened to rain and eroding. The deposits are swept into the oceans through rivers and watercourses and, like the algae, can surround and kill the coral. Fishing has been traveling on around coral reefs for 1000s of old ages. Problems arise when excessively many people try to catch fish from the reefs, or when, frequently out of despair, they turn to destructive steps to capture fish. The rapid growing of human populations, combined with the development of progressively efficient angling methods, means that reefs in many countries are overfished. The reefs have fewer and smaller fish than in the yesteryear, a catastrophe both for the reef ecosystem and for the fishers. In a few topographic points, notably in Southeast Asia, some fishers use explosives to capture fish. These explosives kill all fish within a certain country, every bit good as destructing the corals nearby. It takes many old ages for these damaged countries to retrieve. Coral Reef Protection: Despite these menaces, coral reefs can be protected. The consequences of this protection are good for people every bit good as for the reefs. In topographic points where there is chronic overfishing, better, more sustainable direction patterns can increase the entire fish Numberss, leting for more fish to reproduce and raising the gimmicks of the fishers. Sewage intervention and better direction of land countries can assist cut down pollution and deposit, leting reefs to retrieve from degraded provinces. The most of import tools for coral reef preservation are instruction and the constitution of protected countries. Closing off even comparatively little countries of coral reefs to fishing can hold dramatic consequences. Large Numberss of fish build up in these countries and spill over to the environing reefs, where fishers may catch them. These same countries become valuable finishs for tourers as they offer chances to see the reefs. They are besides likely to be of import countries to back up the recovery of reefs when there is devastation of reef countries through natural impacts or coral bleaching. As of 2005 more than 660 coral reefs were being protected, including two of the universe ‘s largest protected areas-the Great Barrier Reef off Australia and the coral reefs of the northwest Hawaiian Islands. The 660 protected reefs represent about 19 per centum of the universe ‘s coral reefs. Some reefs appear to be more resilient to coral decoloring than others. The protection of these reefs from other harmful human impacts will be critical, non merely for their ain endurance, but besides because these same reefs may supply new corals to repopulate damaged reefs. But in the long tally, denominating coral reefs as protected zones will non save any reefs from the planetary effects of clime alteration. Merely drastic decreases in nursery gas emanations, peculiarly C dioxide emanations, can protect coral reefs from the dangers of planetary heating.

Boutique Managment System

1. Boutique Management SystemThe purpose of Boutique Management system is to implement the computerization of the clothes inventory and sales etc. BMS (Boutique Management System) that designed to manage your boutique is very user friendly software. With this software, you can generate report based on your preference (daily, weekly, monthly, or yearly).Scope:-BMS (Boutique Management System) should be designed to manage your boutique in a very user friendly way. With this software, you should generate report based on your preference (daily, weekly, monthly, or yearly). The program consists of the following modules:Source listing This module is supposed to identify the products by their discription. Add products This module is supposed to take the inputs from an input device. Add customers This module is capable of adding customers in the specified formats. Update and delete products This module will update and delete products. Update and delete customers This module will be able to u pdate and delete customers SearchingIn this module the admin or employee can search the customer or products from the database based on criteria’s TransactionsThis module will take up transactions like selling products, buying products from supplier updating cash and updating the bills. Appropriate actions will be taken.Report GenerationThis is a client program which will request for reports. 1). Registration of any new product 2) Functional specification for SearchThe search should be a case insensitive search for items which contain the search key word. The search results should display all the items which matched the search criteria. It will return only those items which are up for sale currently. 3) Sell an ItemWhen the user clicks on Sell an item link, then a page comes up which allows the user to do the following: Provide a title for the item and a description of the Item.A text box to put in the price A text box to provide the date.4) Category SearchingWhen the user cl icks on any of the Categories, a new page should open up which shows all the items up for sale in the Category. 5) Buy an Item (Item page)The Item page contains the following:- The title of the Item The Description of the Item The name of the Seller The current price.6) Edit an ItemThe sellers should be able to edit the item. The seller should be able to do the following:- Change Price and description

Google Glass Research Paper

Google Glass Research Paper Marketing Plan for Google Glass Report Objective Project Google Glass was initiated in April 2013 and is aimed at integrating a head mounted display into an Android Smartphone (BUSINESS INSIDER, 2013, p. 54). Such a venture needs a comprehensive marketing plan and Google INC has ensured this by developing a marketing plan that entails pricing details of the product, launch criteria and preliminary budget calculations. This essay seeks to identify these key elements and provide an understanding of how the company will implement the plan. The Google Glass project entails the sale of wearable technologies therefore this essay will discuss the market potential of these technologies as well. Company Background Google is a multinational company that develops internet related products and services and avails them to its consumers. The firm was incorporated as a private company in 1998 (STUDYMODE WEBSITE, 2010, p. 43) and over the years, Google has managed to live to its customer expectations. The firm has developed high-end consumer products such as cloud computing and ADWords which are among its main sources of income. These online softwares and technologies have gone a long way to make necessary information readily available to its customer as stated in its mission statement. The Google glass plan involves an Eyewear that has an embedded camera, microphone GPS locator and an induction amplifier (STUDYMODE WEBSITE, 2010, p. 34). All these features sum up into a technological device that makes audible sounds to the user. The user can operate the Google glass using voice control. It is with no doubt that such a revolutionary gadget requires a sound marketing plan that will propel the company and product to greater heights. Marketing the gadget is a separate task of developing it. Poor marketing and pricing mechanisms could render the efforts of the company useless as was evident with the Bluetooth technology. Product Launch Announced in 2012, Google INC seeks to launch Google glass in late this year or early 2014 although a consumer sample of the product is set to be launched by the end of 2013 (MARKETING LAND WEBSITE, 2013, p.34). Google INC has maintained an open and transparent strategy to launch the Google glass. This is contrary to many technology based firms such as Apple INC (a major rival) which maintains secrecy throughout its product launches (MARKETING LAND WEBSITE, 2013, p. 52). The objective of maintaining a transparent strategy is to ensure they grasp market needs. Despite the transparency, Google INC maintains secrecy as regards date and location of launching the product. The device is limited to a small audience to build up and develops its ecosystem. Consequently, Google glass remains an experiment and research based project without an official date of release. Pricing Mechanisms and Strategy Google INC has developed an all-inclusive plan to back the launch of the product. Market segmentation is one way the company seeks to make the glass a success. The company has an initial recruitment plan whereby it has selected as few as 8000 consumers who will be the first official users of the device (KNOWLEDGE @ WHARTON, 2013,p. 47). This way, Google can get responses on how effective the glass is from the most appropriate applicants. The 8000 applicant will be spread out to enhance branding and awareness of the device. In addition to market segmentation, the company aims to design a product that is user friendly and does not reflect a geeky face. Being a wearable gadget, it is imperative for the company to design the product so as to meet consumer expectations. This move will ensure that the glass does not fail like the Bluetooth device (MARKETING STRATEGY, 2013,p .57). The company has also invited suggestions from the public on what they expected of the Google glass via social m edia sites like Twitter. In so doing, the firm aims to trim the project so as to satisfy and meet market demands. Google is a renowned company certainly capable of delivering a satisfactory end product given its level of technology and expertise in the marketing arena. Pricing of the glass remains unclear but a range of $ 250- $600 is estimated so as to make the gadget affordable. The preliminary budget for the launch of the device will be met by revenues generated from sale of the device. Another most likely way to monetize the project is through targeted advertising (ROB EDMONDS, 2012, p. 73). Market Potential The business Insider (2013) presents the Google glass market as a lucrative venture with significant potential of growth. In only 5 years, an estimated $ 11 billion industry is predicted. Google glass is expected to become a mainstream product by 2018 with sharp sales of close to 21 million units being projected. This will in turn translate to respectable profitability. Going by a figure of $500 per glass, a 10.5 billion annual market opportunity is realistic (Business Insider, 2013). This is of course dependent of various factors such as safety, developers’ interests and cultural barriers among others. Despite the negativity, the Google glass market presents a world of opportunities for users to interact with technology (CASSIDY, A., 2013, p.43). The company will be capable of generating profits through availing information easily to consumers. Moreover, Google is not the first company to come up with Eyewear technology. Most other companies for example, Epson, NEC and Vuzix have developed the concept before thus this is not a new trend in the eyeglass-display market. Marketing Plan and Implementation The marketing plan aims at exploring the attractive market composed of international business travelers between the ages of 24-36 years and technology enthusiasts between the ages of 21-40 (MARK RITSON, 2013, p. 68). This category comprises of the most of Google glass users. Teenagers who embrace technology are also a target group. The company seeks to place distributors in all potential markets and establish strategic relationships with key players in the mobile technology industry. Modern tactics such as mobile marketing, use of social networks and guerilla marketing are among the strategies the company has included in its plan. In addition, traditional forms of advertising such as billboards and commercials will certainly be used. Market segmentation will ensure the device does not face the same fate as the Bluetooth device. Contrary to what Bluetooth developers used, Google seeks to segment the market by targeting business professionals so as to give the device a more useful perc eption. Summary The company is certainly capable of pushing its Google glass plan forward and executing it as it has a solid marketing experience in the technology industry. The market also provides a number of possibilities for the industry’s growth. With this in mind, it is moderately accurate to conclude that the glass venture is capable of taking over the mobile industry and transforming it by bridging the gap on what is considered appropriate by the market and what is appropriate technology wise.

Failure of Saint Francis Dam essays

Failure of Saint Francis Dam essays The city of Los Angeles needed a bigger water supply to provide water incase of drought or interruption of the current aqueduct. Construction of the Saint Francis Dam started in 1924 right outside of Los Angeles. Chief Engineer of the Los Angeles Department of Power and Water, Mr. William Mulholland, was in charge of every aspect of the design and construction of the dam. The St. Francis Dam was designed to be 175 feet tall and to hold back a reservoir of 30,000 acre-feet. Right after construction began in 1924, Mulholland decided to raise the dam 10 feet and increase the capacity of the reservoir to 32,000 acre-feet. In July of 1925 when the dam was about halfway completed, Mulholland again decided to raise the dam another 10 feet to a total height of 195 feet with a new capacity of 38,170 acre-feet. After construction of the dam, leaks were detected, Mulholland neglected these leaks and considered the dam to be safe. The day of the collapse Mulholland was asked to inspect ne w found cracks, found by the dam keeper Tony Harnischfeger. Mulholland considered the dam to still be safe. A moment before midnight on March 12, 1928 the St. Francis Dam collapsed. The twelve billion gallons of water rushed out from behind the dam in the form of a wave seventy eight feet tall destroying twelve thousand homes, eight thousand acres of farmland, and killed in excess of 450 people on its way to the Pacific Ocean. The total damage is estimated at fifteen million dollars. Mulholland made several catastrophic decisions in the design and construction of the Dam. The base of the dam was not widened to compensate for the additional water storage the city had required of it. There were no contraction joints, which allow concrete to crack in a controlled manner when it cools. No drainage galleries, tunnels that run through a structure to allow inspection for cracks and leaks. These galleri ...

Company Profile of Rahimafrooz Bangladesh Ltd”

† [pic] Founder Late A. C. Abdur Rahim (1915-1982) Rahimafrooz Bangladesh Limited 01. Background Rahimafrooz Bangladesh Limited was established in 1950A. D. as a trading company. Late A. C. Abdur Rahim was the proprietor in this time. From 1954 it was established as a limited company. In the new environment he had to start afresh. He had little capital. His main assets were self-confidence and a strong faith in the Almighty, which carried him through all the difficulties with a remarkable triumph. He finally established a small proprietary trading company named Rahimafrooz Co, in Chittagong in 1950 which was later incorporated on 15th April 1954, which is now Rahimafrooz (Bangladesh) Ltd. Rahimafrooz expanded rapidly into various trading items. Within 5 years, Mr. Rahim was able to enter into a joint venture with Lucas (UK) to set up a modern automotive battery factory. He acquired the principal company Lucas Service Ltd in 1980 which is now known as Rahimafrooz Batteries Ltd. Apart from business, he engaged himself in benevolent activities. All through his life he was respected for his values and caring attitude. After a few years he left that job and ventured into a small partnership business. During early 1940s, he got active in commercial trading of scarce items and gained valuable experience. In 1947, he decided to move to Chittagong to live in an environment of religious freedom. pic] Rahimafrooz Bangladesh Limited was started in business agreement with world famous England battery company Lucas from 1959. Later on, they established an ultramodern battery production factory in Nakhalpara Tejgaon, Dhaka with the â€Å"Lucas† Brand name. Then from 1980 it got license from the England Lucas Company collaborating technological and inf ormation support. He passed away on the 14th March 1982 in London leaving behind his dream, Rahimafrooz. At present Rahimafrooz has been producing and marketing various kinds of batteries like automotive battery, storage battery etc. Rahimafrooz Bangladesh Ltd. lso has been marketing world famous tire â€Å"Dunlop†. Now Rahimafrooz Bangladesh Ltd. is involved with various kinds of production distribution and agency ship business. 02. Vision â€Å"To be leader in each market segment by being the most preferred supply source of quality products and services with high degree of customer delight. † 03. Mission Statement 1. †¢ Increase volume value share 2. †¢ Reduce per unit distribution cost 3. †¢ Increase product portfolio 4. †¢ Strength distribution network 5. †¢ Ensure quality people with high level commitment 6. †¢ Benchmark customer services. 04. Milestones |1954 |Incorporated by Mr. A. C. Abdur Rahim   | |1959 |Distributorship of Lucas Battery | |1978 |Exclusive distributorship of Dunlop tyre | |1980 |Acquisition of Bangladesh operations of Lucas UK | |1985 |First producer of industrial battery | |1985 |Pioneering Solar Power in collaboration with BP | |1992 |First ever battery exports to Singapore | |1993 |Launched Rahimafrooz Instant Power System | |1994 |Acquisition of Yuasa Batteries (Bangladesh) Ltd and launched Excel Retreads. |1997 |Attained ISO 9002 certification for RBL operations | |2000 |First India office opened in Ahmedabad | |2001 |Awarded â€Å"Bangladesh Enterprise of the Year† | |2001 |Attained ISO 14001:1996 for RBL operations | |2001 |Launched â€Å"Agora† – the first ever retail chain | |2002 |Launched Rahimafrooz Energy Service promoting distributed power | |2003 |Established Rahimafrooz CNG Ltd. |2003 |Awarded â€Å"National Export Trophy† | |2004 |Metro net Bangladesh, a fiber optic based digital solution p rovider for data  communication, launched  in joint | | |venture with Flora Telecom | |2004 |Received McGraw-Hill Platt Global Energy Award for Renewable Energy | |2004 |The Group celebrated its 50th anniversary on April 15, with a renewed, enhanced commitment to being successful | | |while upholding its core values | |2006 |Received the â€Å"Ashden Award† for Sustainable Energy | |2009 |Established Rahimafrooz Globatt Limited and Rahimafrooz Accumulators   limited | |2009 |Rahimafrooz   launched  multi  brand  consumer  electronics  outlet  UREKA   | |2009   |Rahimafrooz   launched world renowned consumer electronics brand  Daewoo | |2010 |Rahimafrooz Inaugurates its biggest and most modern warehouse at Hemayatpur, Savar. | 05. Product Service Products: Rahimafrooz mainly deals with electronics products like (TV, FRIEDGE, IPS, BATTERY, TYRE, LUBRICANTS etc). The brands that Rahimafrooz launch are given below†¦ [pic] Service: Rahimafrooz Ba ngladesh Ltd service center is situated in 13 Mahakhali commercial areas in Dhaka. Here the product of Rahimafrooz is sold and servicing also. Here the service is done in modern computerized system. The complaints are also solved and handle from here. [pic] 06. Organization chart [pic] 07. Awards Achievements [pic]  Ã‚   [pic]  Ã‚  Ã‚  [pic] Asia’s Best Brand  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Asia’s Best Employer  Ã‚  Ã‚  Ã‚  Ã‚  C FE,  CSR  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  CMO Award 2010  Ã‚  Ã‚  Ã‚     CMO Award 2010  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Award 2008 [pic]  Ã‚  Ã‚  Ã‚   [pic]  Ã‚  Ã‚  Ã‚  Ã‚  [pic] Brand Leadership  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ashden Award  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   National Export Trophy   Ã‚  Ã‚  Ã‚   Award 2008  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Award 2006  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   Award 2001-2002 08. Delivery Network The manufacturer and wholesaler must decide how to distribute their products. Working through the whole sellers, dealers or agents generally is easiest way of entering in the market. Whole sellers and dealers consider about cost and traffic flow, commission before keeping a product in the store. Location is less a concern for products or services that customers are willing to go out of their way to find. 08. 1: Dealers They are the authorized vendor who deals with the specific brand. (John M. Rathmell, Manager of the Marketing Function. John Wiley Sons, Inc. ) 08. 2: Retailers Traditional: Home to home, general stores, single line stores, specialty shops, department stores, catalog retailers, planned shopping centers The Mass Marketers: Supermarkets and discount houses (John M. Rathmell, Managing the Marketing Function. John Wiley Sons, Inc. ) 08. 3: Wholesalers Definition: Wholesaling is concerned with the activities of those persons or establishments who sell to retailers and other merchants, or to industrial, institutional, and commercial users. But who do not sell in significant amounts to ultimate consumers. But in the tyre market, the wholesaler serves the purpose of the retailer at the same time. Functions from the producer perspective: provide part of selling Four strategies can be produced through the tows matrix. SO strategy represents internal strength to take advantage with the external environment. WO strategy represents the internal weakness and to overcome that weakness by the external opportunity. ST strategy represents the strength of the company and to over come that the threat by the strength. WT strategies are defensive tactics directed at reducing internal weakness and avoiding external threats. 09. Advertising Promotion [pic] Rahimafrooz Company limited carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and convincing message about the organization and its products. [pic]Rahimafrooz is using all kinds of promotional afford including: †¢Print Media †¢Broadcast media †¢Outdoor Media †¢Internet Websites Rahimafrooz is using huge promotional afford in print media. This is the biggest promotional afford of  the company. They are giving advertisement on the news paper, they are also publishing there own newsletter service through by them. [pic] [pic] Promotion, in its broadest sense, provides extra incentives for any group that is an important factor in the marketing of a brand. It is most often directed to the consumer or to the trade or other influential group. It is used to encourage sales or purchase a product. (Principal of marketing 8th edition Philip Kotler, Gary Armstrong) 09. 1: TRADE SALES PROMOTION TECHNIQUES Push Policy emphasizes promotions focused on the next intermediary. Trade sales promotion techniques-stimulate wholesalers and retailers to carry products and to market them aggressively. Producers use sales promotion techniques to encourage resellers to carry their products and to promote them more effectively. 09. 2: TYPES OF SALES PROMOTIONS Samples (offer consumer for trail), Coupon (certificate that gives buyer savings), Cash refund (Refund money who send a proof of purchase), Price pack (Reduce price marked by producer), Patronage reward (reward for regular use), Discounts (direct reduction of price), Allowance (money offered to the seller to feature the manufactures product) (Principal of marketing 8th edition Philip Kotler, Gary Armstrong) 09. 3: PREMIUM ITEMS OFFER Offer free or at minimum cost as a bonus. Use to attract competitors customers, different sizes of established products. Study identified from the net that Burger King with the Lion King movie was offered few years back in USA. 10. SWOT Analysis The SWOT analysis is a valuable step in your situational analysis. Assessing your firm’s strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture. 10. 1: Strength o High company reputation. o Enable to provide much more customer satisfaction than competitors. o Higher product quality. o Provide higher service quality. o Distribution effectiveness is better than the others. o Strong management team enables to provide geographical coverage. o Able to launch a new product faster than the competitor o Financial position is much more stable than the other. 10. 2: Weakness o The major weakness of Rahimafrooz is the internal conflict of the management. Working sprit sometimes hampered by management conflict of the organization. o Though Rahimafrooz has a very good team for the marketing plan, but not all the people are experienced. o Communication barrier is the major weakness of the organization. o Expectation of the top management is very high. Sometimes they set very high target which is not achievable at all time. Sometimes it becomes burden for the employee. 10. 3: Opportunity o To get new customers after modification. o To provide more qualities in products. o Providing more benefit for products to increase more customer satisfaction. o Increasing the advertisement. o Increasing the distribution channel. Incentive for the employee who dose outstanding performance in their respective area. 10. 4: Threat o Major threat arises from the new entrants. o Many competitors in the electronic market. o Unethical competition. Such as, price cut, advertising, giving gift by the competitor may threaten position of Unilever. o Following th e same strategy by the competitors. o Worsening law and order situation of the country. o Availability of the substitute product in the market. ———————– MANAGING DIRECTOR ACCOUNTS MANAGER REGIONAL MANAGER DISTRIBUTION MANAGER MARKETING MANAGER CHIEF OPERATION OFFICER PRODUCT MANAGER ADMIN MGR C F MANAGER NI SYSTEM DIRET SALE RETAIL MGR Company Profile of Rahimafrooz Bangladesh Ltd† † [pic] Founder Late A. C. Abdur Rahim (1915-1982) Rahimafrooz Bangladesh Limited 01. Background Rahimafrooz Bangladesh Limited was established in 1950A. D. as a trading company. Late A. C. Abdur Rahim was the proprietor in this time. From 1954 it was established as a limited company. In the new environment he had to start afresh. He had little capital. His main assets were self-confidence and a strong faith in the Almighty, which carried him through all the difficulties with a remarkable triumph. He finally established a small proprietary trading company named Rahimafrooz Co, in Chittagong in 1950 which was later incorporated on 15th April 1954, which is now Rahimafrooz (Bangladesh) Ltd. Rahimafrooz expanded rapidly into various trading items. Within 5 years, Mr. Rahim was able to enter into a joint venture with Lucas (UK) to set up a modern automotive battery factory. He acquired the principal company Lucas Service Ltd in 1980 which is now known as Rahimafrooz Batteries Ltd. Apart from business, he engaged himself in benevolent activities. All through his life he was respected for his values and caring attitude. After a few years he left that job and ventured into a small partnership business. During early 1940s, he got active in commercial trading of scarce items and gained valuable experience. In 1947, he decided to move to Chittagong to live in an environment of religious freedom. pic] Rahimafrooz Bangladesh Limited was started in business agreement with world famous England battery company Lucas from 1959. Later on, they established an ultramodern battery production factory in Nakhalpara Tejgaon, Dhaka with the â€Å"Lucas† Brand name. Then from 1980 it got license from the England Lucas Company collaborating technological and inf ormation support. He passed away on the 14th March 1982 in London leaving behind his dream, Rahimafrooz. At present Rahimafrooz has been producing and marketing various kinds of batteries like automotive battery, storage battery etc. Rahimafrooz Bangladesh Ltd. lso has been marketing world famous tire â€Å"Dunlop†. Now Rahimafrooz Bangladesh Ltd. is involved with various kinds of production distribution and agency ship business. 02. Vision â€Å"To be leader in each market segment by being the most preferred supply source of quality products and services with high degree of customer delight. † 03. Mission Statement 1. †¢ Increase volume value share 2. †¢ Reduce per unit distribution cost 3. †¢ Increase product portfolio 4. †¢ Strength distribution network 5. †¢ Ensure quality people with high level commitment 6. †¢ Benchmark customer services. 04. Milestones |1954 |Incorporated by Mr. A. C. Abdur Rahim   | |1959 |Distributorship of Lucas Battery | |1978 |Exclusive distributorship of Dunlop tyre | |1980 |Acquisition of Bangladesh operations of Lucas UK | |1985 |First producer of industrial battery | |1985 |Pioneering Solar Power in collaboration with BP | |1992 |First ever battery exports to Singapore | |1993 |Launched Rahimafrooz Instant Power System | |1994 |Acquisition of Yuasa Batteries (Bangladesh) Ltd and launched Excel Retreads. |1997 |Attained ISO 9002 certification for RBL operations | |2000 |First India office opened in Ahmedabad | |2001 |Awarded â€Å"Bangladesh Enterprise of the Year† | |2001 |Attained ISO 14001:1996 for RBL operations | |2001 |Launched â€Å"Agora† – the first ever retail chain | |2002 |Launched Rahimafrooz Energy Service promoting distributed power | |2003 |Established Rahimafrooz CNG Ltd. |2003 |Awarded â€Å"National Export Trophy† | |2004 |Metro net Bangladesh, a fiber optic based digital solution p rovider for data  communication, launched  in joint | | |venture with Flora Telecom | |2004 |Received McGraw-Hill Platt Global Energy Award for Renewable Energy | |2004 |The Group celebrated its 50th anniversary on April 15, with a renewed, enhanced commitment to being successful | | |while upholding its core values | |2006 |Received the â€Å"Ashden Award† for Sustainable Energy | |2009 |Established Rahimafrooz Globatt Limited and Rahimafrooz Accumulators   limited | |2009 |Rahimafrooz   launched  multi  brand  consumer  electronics  outlet  UREKA   | |2009   |Rahimafrooz   launched world renowned consumer electronics brand  Daewoo | |2010 |Rahimafrooz Inaugurates its biggest and most modern warehouse at Hemayatpur, Savar. | 05. Product Service Products: Rahimafrooz mainly deals with electronics products like (TV, FRIEDGE, IPS, BATTERY, TYRE, LUBRICANTS etc). The brands that Rahimafrooz launch are given below†¦ [pic] Service: Rahimafrooz Ba ngladesh Ltd service center is situated in 13 Mahakhali commercial areas in Dhaka. Here the product of Rahimafrooz is sold and servicing also. Here the service is done in modern computerized system. The complaints are also solved and handle from here. [pic] 06. Organization chart [pic] 07. Awards Achievements [pic]  Ã‚   [pic]  Ã‚  Ã‚  [pic] Asia’s Best Brand  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Asia’s Best Employer  Ã‚  Ã‚  Ã‚  Ã‚  C FE,  CSR  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  CMO Award 2010  Ã‚  Ã‚  Ã‚     CMO Award 2010  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Award 2008 [pic]  Ã‚  Ã‚  Ã‚   [pic]  Ã‚  Ã‚  Ã‚  Ã‚  [pic] Brand Leadership  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ashden Award  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   National Export Trophy   Ã‚  Ã‚  Ã‚   Award 2008  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Award 2006  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   Award 2001-2002 08. Delivery Network The manufacturer and wholesaler must decide how to distribute their products. Working through the whole sellers, dealers or agents generally is easiest way of entering in the market. Whole sellers and dealers consider about cost and traffic flow, commission before keeping a product in the store. Location is less a concern for products or services that customers are willing to go out of their way to find. 08. 1: Dealers They are the authorized vendor who deals with the specific brand. (John M. Rathmell, Manager of the Marketing Function. John Wiley Sons, Inc. ) 08. 2: Retailers Traditional: Home to home, general stores, single line stores, specialty shops, department stores, catalog retailers, planned shopping centers The Mass Marketers: Supermarkets and discount houses (John M. Rathmell, Managing the Marketing Function. John Wiley Sons, Inc. ) 08. 3: Wholesalers Definition: Wholesaling is concerned with the activities of those persons or establishments who sell to retailers and other merchants, or to industrial, institutional, and commercial users. But who do not sell in significant amounts to ultimate consumers. But in the tyre market, the wholesaler serves the purpose of the retailer at the same time. Functions from the producer perspective: provide part of selling Four strategies can be produced through the tows matrix. SO strategy represents internal strength to take advantage with the external environment. WO strategy represents the internal weakness and to overcome that weakness by the external opportunity. ST strategy represents the strength of the company and to over come that the threat by the strength. WT strategies are defensive tactics directed at reducing internal weakness and avoiding external threats. 09. Advertising Promotion [pic] Rahimafrooz Company limited carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and convincing message about the organization and its products. [pic]Rahimafrooz is using all kinds of promotional afford including: †¢Print Media †¢Broadcast media †¢Outdoor Media †¢Internet Websites Rahimafrooz is using huge promotional afford in print media. This is the biggest promotional afford of  the company. They are giving advertisement on the news paper, they are also publishing there own newsletter service through by them. [pic] [pic] Promotion, in its broadest sense, provides extra incentives for any group that is an important factor in the marketing of a brand. It is most often directed to the consumer or to the trade or other influential group. It is used to encourage sales or purchase a product. (Principal of marketing 8th edition Philip Kotler, Gary Armstrong) 09. 1: TRADE SALES PROMOTION TECHNIQUES Push Policy emphasizes promotions focused on the next intermediary. Trade sales promotion techniques-stimulate wholesalers and retailers to carry products and to market them aggressively. Producers use sales promotion techniques to encourage resellers to carry their products and to promote them more effectively. 09. 2: TYPES OF SALES PROMOTIONS Samples (offer consumer for trail), Coupon (certificate that gives buyer savings), Cash refund (Refund money who send a proof of purchase), Price pack (Reduce price marked by producer), Patronage reward (reward for regular use), Discounts (direct reduction of price), Allowance (money offered to the seller to feature the manufactures product) (Principal of marketing 8th edition Philip Kotler, Gary Armstrong) 09. 3: PREMIUM ITEMS OFFER Offer free or at minimum cost as a bonus. Use to attract competitors customers, different sizes of established products. Study identified from the net that Burger King with the Lion King movie was offered few years back in USA. 10. SWOT Analysis The SWOT analysis is a valuable step in your situational analysis. Assessing your firm’s strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture. 10. 1: Strength o High company reputation. o Enable to provide much more customer satisfaction than competitors. o Higher product quality. o Provide higher service quality. o Distribution effectiveness is better than the others. o Strong management team enables to provide geographical coverage. o Able to launch a new product faster than the competitor o Financial position is much more stable than the other. 10. 2: Weakness o The major weakness of Rahimafrooz is the internal conflict of the management. Working sprit sometimes hampered by management conflict of the organization. o Though Rahimafrooz has a very good team for the marketing plan, but not all the people are experienced. o Communication barrier is the major weakness of the organization. o Expectation of the top management is very high. Sometimes they set very high target which is not achievable at all time. Sometimes it becomes burden for the employee. 10. 3: Opportunity o To get new customers after modification. o To provide more qualities in products. o Providing more benefit for products to increase more customer satisfaction. o Increasing the advertisement. o Increasing the distribution channel. Incentive for the employee who dose outstanding performance in their respective area. 10. 4: Threat o Major threat arises from the new entrants. o Many competitors in the electronic market. o Unethical competition. Such as, price cut, advertising, giving gift by the competitor may threaten position of Unilever. o Following th e same strategy by the competitors. o Worsening law and order situation of the country. o Availability of the substitute product in the market. ———————– MANAGING DIRECTOR ACCOUNTS MANAGER REGIONAL MANAGER DISTRIBUTION MANAGER MARKETING MANAGER CHIEF OPERATION OFFICER PRODUCT MANAGER ADMIN MGR C F MANAGER NI SYSTEM DIRET SALE RETAIL MGR

Year 8 - Portfolio Task - FILM REVIEW Movie Example | Topics and Well Written Essays - 500 words

Year 8 - Portfolio Task - FILM - Movie Review Example ino, Fulgencio Capule, Diane Venora, Claire Danes, and Leonardo DiCaprio to feature leading characters like Romeo, Juliet, Ted Montague, Caroline Montague, Tybalt Capulet, Brian Dennehy and Christina Pickles. These were carefully selected actors who suit the characters they represent. Apart from possessing all the character traits of their respective characters, these actors perfectly fit the physical features of the characters as they were presented in the play. By perfectly playing their roles, the film becomes lively and a real depiction of a love story as it was intended by Shakespeare. The organization of the film was quite good. With everything going as planned, the director succeeded in delivering the theme of love which was the main focus of the film. Each of the scenes of the play was staged in the appropriate context in which it ought to have been. By constantly tracing the dialogue between characters like Romeo and Juliet, it becomes much easier to know the film’s main theme. The action of these protagonists is representational and can be relied upon to explain the theme of love. All these were comically presented so as to make the film appealing and entertaining to the audience. In terms of cinematography, I would like say that it was a product of quality production. As a love story, the film would not be interesting if it does not incorporate the elements of music, sound track and lighting. These are cinematographic techniques that could not be left out in the film. Their inclusion gave the film its real meaning and the picture it deserves. For instance, the use of sound tracks likes "To You I Bestow," "Pretty Piece of Flesh," "Little Star," and "Pretty Piece of Flesh" in different scenes of the film made it to manipulate the audience’s mood. Because of this, the film became a real love story. Their choice was a good one because they could help in depicting a happy and sad moment in the film. In conclusion, Romeo and Juliet is an educating,

Game Theory Research Paper Example | Topics and Well Written Essays - 2000 words

Game Theory - Research Paper Example The theorem is generally used in economics studies, when there is a repetition of the number of games (Policonomics, â€Å"Game theory III: Folk theorem†). Game Theory has major contribution on repetitive games, wherein individual players have complete knowledge regarding the strategies of the other players. In Folk Theorem, there is a concept i.e. Nash Equilibrium. This concept is identified to have an outcome of one in a game, as the players are not facilitated with the opportunity of having an incentive by deviating from their choice on the basis of the choices of opponents. Contextually, players are not able to have incremental benefits, as others are identified to be grounded on their strategies (MIT, â€Å"Game Theory†). The objective of the current study is to attain comprehensive understandings regarding Folk Theorem by understanding its applications and citing examples prevalent to the real life world. This comprehensive understandings regarding Folk Theorem would eventually abolish all the myths relevant to it. The origin of Folk Theorem is still uncertain, however, it is believed by most of the researchers that the theorem has originated during the late fifties of the 20th century. However, in a very short period of time, the theorem has gained extensive popularity. Since, there is an uncertainty regarding the origin of the theorem, it is therefore termed as Folk Theorem. In mathematical conception, Folk Theorem is the one, which is believed and discussed as well as used extensively, however it is not published. Therefore, the theorem is also known as General Feasibility Theorem, but, the name Folk Theorem is popularly renowned (Policonomics, â€Å"Game theory III: Folk theorem†). Folk Theorem is a decisive part of the Game Theory, which is majorly related to economics. The theorem has an extensive role in the Game Theory that has repeated number of events (MIT, â€Å"Game Theory†). In this regard, it is elaborated that the theorem suggests that