Marketing paper Essay Example | Topics and Well Written Essays - 1000 words - 1

Marketing paper - Essay Example r constrÐ °ints - technicÐ °l (economic) Ð °nd ethicÐ °l (sociÐ °l) - creÐ °te the trÐ °nsÐ °ctions or flows which resolve mÐ °rket sepÐ °rÐ °tions Ð °nd result in exchÐ °nge Ð °nd consumption (BÐ °rtles). My concept of mÐ °rketing is close to the definition by CIM thÐ °t looks not only Ð °t identifying customer needs, but Ð °lso sÐ °tisfying them (short-term) Ð °nd Ð °nticipÐ °ting them in the future (long-term retention). In its most generic form, I define mÐ °rketing Ð °s mÐ °rketing seen Ð °s relÐ °tionships, networks Ð °nd interÐ °ction or mÐ °rketing bÐ °sed on interÐ °ction within Ð ° network of relÐ °tionships. In the broÐ °dest sense of mÐ °rketing, Ð °ll mÐ °nÐ °gement, the whole society, Ð °nd even life itself, form networks of relÐ °tionships within which we interÐ °ct in our roles of business executives, employees, consumers, citizens Ð °nd humÐ °n beings. CollÐ °borÐ °tion. The core contribution from mÐ °rketing is its emphÐ °sis on collÐ °borÐ °tion. In Ð ° nÐ °rrow sense it comprises the collÐ °borÐ °tion between customer Ð °nd supplier. This hÐ °s Ð °lwÐ °ys been Ð ° prÐ °cticÐ °l necessity for services Ð °nd for the development, production, mÐ °rketing Ð °nd purchÐ °sing of complex products in business mÐ °rketing. Its prÐ °ctice, however, is often unprofessionÐ °l Ð °nd guided by legÐ °l-bureÐ °ucrÐ °tic vÐ °lues Ð °nd lÐ °ck of empÐ °thy. Its introduction in theory Ð °nd educÐ °tion is long overdue. TodÐ °y, severÐ °l sources independent of relÐ °tionship mÐ °rketing stress collÐ °borÐ °tion. CollÐ °borÐ °tion is the very reÐ °son for forming Ð °n orgÐ °nizÐ °tion; you collÐ °borÐ °te inside Ð °nd compete outside. In totÐ °l relÐ °tionship mÐ °rketing you both collÐ °borÐ °te Ð °nd compete, inside Ð °s well Ð °s outside the orgÐ °nizÐ °tion. Long relÐ °tionships. Ð  series of studies clÐ °im thÐ °t the longer the relÐ °tionship with Ð ° customer, the higher the profit will be. This is primÐ °rily due to two effects of customer loyÐ °lty: reduced mÐ °rketing costs when fewer customers defect; Ð °nd increÐ °sed ‘customer shÐ °re’ or ‘shÐ °re of

The Human Resource Management in an International Setting Research Paper - 1

The Human Resource Management in an International Setting - Research Paper Example A flow of new migrants in any country may have a huge impact on the labour market, however the positive or negative aspect of the impact greatly depends on the jobs being created due to the spending of the immigrants to boost businesses and their production, the drop-off in the activity of the existing population such as the retirement or number of dependent population, and the capabilities of immigrants to fill the existing gaps of skills. Such factors are considered when it is decided whether migration has actually affected the labour market of a particular country negatively or positively. Moreover, in the UK, analysts suggest that immigration has led to a huge impact on the labour market which is mostly regarded as a positive one (Adesina, 2008, p. 72). According to the statistics and trends which have been observed in the labour market since the 1940s when the mass migration took place, it can be concluded that there have been several positive impacts of migration when it comes to the diversity and the increase in skill levels. But at a critical level of analysis, it can be said that there have been many distributional impacts which means that competition levels in the market rose and businesses experienced more rivalry. As the years have passed since the 1940s, the pressure of migration has increased and the impact of immigration on the UK local communities have also been obvious especially at a time of rapid change that Britain is going through continually from time to time. This is why countries need to maintain the laws and policies for migration and control the negative effects (Ham, 2010, p. 152). Migration has taken place in a number of countries which had opportunities in the labour market. However, due to this migration, the prominent labour markets such as that of the UK have been overcrowded which has resulted in the reduction of wages.

Personal Reflection on Leadership

Personal Reflection on Leadership In my brief professional career at IBM, I was part of a software development team where I was the youngest and least experienced person. I vividly remember that we had a team manager, highly experienced and professional but an ineffective leader. He would perform his tasks but did not go that extra mile. On the other hand, one of my teammates-very less experienced compared to the manager was a true leader, his duties did not ask him of any such commitments, but he always went the extra mile to help the team. He took me under his wing, motivated others in the team, and found innovative ways to solve the problem. He created an environment for high competence. He gave me so much confidence through his mentoring that I was performing at the highest level in no time. He created a synergy among the team that even the client praised. His actions reminded me of a saying from Jack Welch, former CEO of GE â€Å"Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others†. In my opinion, he was the true leader because he positioned the team at the centre of everything and took the responsibility of growing everyone. This experience was one of the most influential leadership lessons I have come across till now. I am definite that I will have a clear picture in mind when I embark on future leadership roles. Before pursuing my degree at Cass, I had the opportunity to look around my brother’s nascent IT firm which is primarily focused on web-based services and providing internet marketing solutions. Though a well rounded firm, I sensed a lack of strong innovation and new products. This might jeopardize the company in the long run. Ideally, after completing my graduate studies, I am keen to join him and oversee the launch of new products, specifically, something along the lines of an automatic website builder. Furthermore, I am also keen to move the companys operations to different cities in the country where there is an opportunity of further growth. Taking charge of being the Product Head and institute such changes will require strong leadership skills. Innovative Leadership: Launching a technologically advanced product in my organization will require me to adopt innovative leadership characteristics and work seamlessly across different sets of people having varied skills. A good innovation leader is characterized by the ability to excel on  two  conflicting skills: creativity and discipline. Creativity involves skills such as idea generation and conceptualization while discipline involves the skill to implement and launch. A successful leader should measure the weight of both and take actions accordingly (Roland Bel, 2010). Furthermore, Innovative leaders are characterized by the following attributes (Jean-Philippe Deschamps, 2008) Mix of Emotion and Realism The Acceptance of Uncertainty, Risks, and Failures High Degree of Passion The Willingness to Proactively Search for External Technologies and Ideas The Courage to Stop Projects, Not Just to Start Them Talent for Attracting Innovators and Building and Steering Winning Teams According to the author if an individual needs to bring an innovative change in the organization, he or she should possess at least some of the qualities listed above so that they are successful in bringing new products or services in the market. Adaptive Leadership and change: Coming back to my tenure at IBM, what my colleague did differently with others in the team was that he forced us to think differently than other teams, bringing out the best in everyone. Each one of us was flexible in taking any type of task, further increasing the teams flexibility and productivity. According to Ronald A.Heifetz and Donald L.Laurie (1997, p132-141) Organizations today require adaptive leadership where challenges reside not in the executive suite but in the collective intelligence of employees at all levels. This is where the success of many future ideas and entrepreneurial ventures will lie. I believe bringing in such a change will be one of my biggest challenge once I take the leadership role. Moreover, Adaptive change will require people to work in new ways, new relationships and take on new roles (Ronald A.Heifetz and Donald L.Laurie, 1997). I intend to carry out such changes through the implementation of different project management techniques such as Lean and Agile (Schwaber, 2004). These techniques have been successful in recent years as they are quite adaptive in nature. These techniques forces employees to adapt quickly, learn new things constantly and learn from their mistakes. In Particular, these techniques are found to be useful in major tech companies and technologically driven products and hence will suit the company style. I have already had experience with such techniques at IBM and hence I will be able to use my knowledge and skills to implement it within my future organization. A lot of companies such as IBM or Google make ‘transformation of employees their top priority. They continuously invest in employee transformation and hence are able to meet the challenges of the changing environment. When I was working in IBM, I remember going through multiple trainings and workshops and these trainings did not just include technical trainings. Trainings such as communicating effectively, leading in teams, how to conduct meetings etc were equally important. According to Mike Pedler et al(1989,pp1-8) an organization which facilitates the learning of all its members and continuously transform itself is a learning company . My future goal will also be to change my organization into a learning company through employee development programs and knowledge management systems (Pedler et al, 1989) as currently there is lack of such learning. My skill model: The skills model provides a good overview of the skills which are necessary for an effective leader (M.D. Mumford et al, 2000). Appendix 1 lists my score in the three components which are described in the model Technical skills: The high score in this regard can be attributed to my experience in software engineering and working on a complex product while I was working in IBM. My daily tasks almost always included problem-solving and analyzing product requirements in detail. According to Mumford et.al (2000, p.24) the experiences required in the course of leaders careers influence their knowledge and skills to solve complex problems. My background and experience will help me tackle problems during the development stage of the product. Human Skill: Throughout my professional experience I worked with different sets of people with varied skills and experience. The entire project in IBM consisted of over a hundred people in India, and the product had multiple features that required expertise and collaboration from multiple teams. This meant communicating with various team leads and delegating responsibilities. Though I had quite a rich experience working in teams, there is still development which needs to be done in this regard. For e.g.: Participating in Toastmasters club at CASS will improve my communication and leadership skills. The experience of working with people from diff cultures and backgrounds in CASS will further improve my people skills. Conceptual skill: Since my duties at IBM were essentially technical I was largely uninvolved in the strategic decision-making process. My low score represents my lack of experience in this skill and needs the most development. Conceptual skills require working at an organization level and working with ideas (Peter G.Northouse, 2013). I plan to intern at a start-up company so that I am able to have experience at an organizational level. It will give me an overview of the challenges which are faced by new organizations when launching new products or services. Furthermore, not to forget the mentoring I will have from my brother who has been heading the company for a couple of years now. Learning form him will improve my understandings and will help me tackle issues at a higher level. Additionally, I will have to broaden my knowledge base further and enhance my entrepreneurial skills to be successful in my futures goals. Though Leadership theory and practice can greatly improve a persons leadership skills a competent business leader is one who possesses a clear vision for his or her company, is keenly aware of emerging trends and possesses the ability to capitalize on them. References: Bel, Roland. 2010, Leadership and Innovation: Learning from the Best, Wiley Periodicals-Global business and Organizational Excellence, pp 47-58 Deschamps, J. P. (2008). Innovation leaders: How senior executives stimulate, steer, and sustain innovation. Hoboken, NJ: Wiley. Heifetz, Ronald A. Laurie, Donald L (1997), The work of Leadership, Breakthrough Leadership-Harvard business review, pp 132-141 Mumford, M.D., Zaccaro, S.J., Harding, F.D., Jacobs, T.O., Fleishman, E.A.(2000). Leadership skills for a changing world: Solving complex social problems. Leadership Quarterly, 11(1), 11-35 Northouse, Peter.G (2013). Leadership: Theory and Practice. Sage publications-6th edition, p46-51 Schwaber, K (2004). Agile Project Management with Scrum, Microsoft Press, Redmond, WA, Pedler, Mike., Boydell, Tom., Burgoyne, John.(1989). Towards the learning company, Management education and development, Volume 20-part1, pp 1-8

Containment and the Cold War Essay -- essays research papers

Containment and the Cold War In February 1946, George F. Kennan, an American diplomat in Moscow, proposed a policy of containment. Containment is the blocking of another nation’s attempts to spread its influence. During the late 1940s and early 1950s the United States used this policy against the Soviets. The United States wanted to take measures to prevent any extension of communist rule to other countries. The conflicting U.S. and Soviet aims in Eastern Europe led to the Cold War. The Berlin airlift, formation of NATO, and the Truman Doctrine all relate to this policy of containment.   Ã‚  Ã‚  Ã‚  Ã‚  At the end of WWII, the United States, Great Britain, and France occupied the western zone of Germany while the Soviet Union occupied the east. In 1948, Britain, France, and the U.S. combined their territories to make one nation. Stalin then discovered a loophole. He closed all highway and rail routes into West Berlin. This meant no food or fuel could reach that part of the city. In an attempt to break the blockade, American and British officials started the Berlin airlift. For 327 days, planes carrying food and supplies into West Berlin took off and landed every few minutes. West Berlin might not have made it if it wasn’t for the airlift. By May 1949, the Soviet Union realized it was beaten and lifted the blockade. By using the policy of containment, the Americans and the British were able to defeat the Soviets.   Ã‚  Ã‚  Ã‚  Ã‚  After the Soviets b...

Natural Threats To Coral Reef Environmental Sciences Essay

Coral Reef, coastal and pelagic ecosystem renowned for its beautiful life signifiers and for supplying one of the most biologically diverse home grounds on Earth. A reef is a ridge or outcrop of stone in the sea that comes near to the surface. A coral reef is a reef that has been built mostly or wholly by corals, bantam animate beings that live together in settlements. Over 100s or 1000s of old ages the limestone skeletons of coral physique up, with new corals turning on the skeletons of the dead 1s. This physical construction, with its populating surface of corals and other beings, is a coral reef. The corals that build reefs are found merely in warm tropical Waterss where sea temperatures seldom fall below 18 & A ; deg ; C ( 64 & A ; deg ; F ) . They thrive merely in clear seawater where bright sunshine can perforate. This is because corals can non be without the symbiotic algae called zooxanthellae that live in coral tissues and necessitate sunshine for photosynthesis. Many reefs are found around islands, or rather far from land at the border of Continental shelves. Some of the most extended countries of coral reefs are found in the Pacific Ocean, around the islands of Southeast Asia and off the seashore of Australia. Large countries of coral reef are besides found in the Indian Ocean and around the Red Sea and Arabian Sea. Many coral reefs besides exist in the Caribbean Sea. Because their skeletons are made of limestone, corals leave clear and abundant dodos. Some of the earliest signifiers of life-mound- or pillar-shaped fossilised stones known as stromatolites-resemble corals. The oldest stromatolites day of the month back 3.5 billion old ages. They were laid down by some of the simplest beings on Earth-blue-green algae ( besides known as blue-green algae ) . About 560 million old ages ago, limestone reefs built by bacteriums, algae, and sponges foremost appeared. The first complex corals, known as tabulate corals, are recorded at approximately 500 million old ages ago. The corals we know today foremost appeared about 220 million old ages ago, before the age of the dinosaurs. The first true coral reefs began to look about 205 million to 210 million old ages ago. Since this clip there have been several periods of major reef-building, but besides periods when corals declined and did non construct reefs. In all, shallow coral reefs occupy merely about 284,000 sq kilometer ( 110,000 sq myocardial infarction ) , or less than tenth part of 1 per centum ( 0.1 per centum ) of the universe ‘s oceans. Yet in this bantam country, coral reefs house a one-fourth of all marine fish species. Reefs are extremely productive resources for human existences. Hundreds of 1000000s of people live within easy range of coral reefs and trust on them to supply nutrient. Coral reefs besides help protect human colonies from big moving ridges during storms. Types of coral reef: Scientists have identified many types of coral reefs. They are known as spot reefs, fringing reefs, barrier reefs, bank reefs, and atolls. Patch reefs occur along a Continental shelf where mound-shaped knolls on the sea floor are near plenty to the surface to let corals to settle and turn. Fringing reefs occur along a bouldery coastline where corals or coral remains extend outward from the shore and organize an outmost line or ridge that runs parallel to the shore. After many centuries, the reef may turn up to the sea surface. As Marine animals, the corals can non turn above the surface. An unusual type of reef is the coral atoll. This is a big, shallow bank, with a depression in the center, typically annular. The British naturalist Charles Darwin right theorized how coral atolls are formed. Coral atolls get down as fringing reefs about active Oceanic vents. When the volcanic eruptions cease, an island remains. Over long geological periods the island begins to drop. The fringing reef continues to turn as the island sinks. Soon what was a fringing reef around the shore becomes a barrier reef separated from the shriveling island by a deeper laguna. After 1000s of old ages, the volcanic island sinks wholly below sea degree, but the corals continue to turn, organizing a round coral reef, an atoll. Conditionss for coral growing: Corals in general are found in all seas and oceans, even in deep oceans and cold Waterss. Reef-building corals, by contrast, require quite specific conditions in order to boom. None are found in countries where the H2O temperature drops much below 18 & A ; deg ; C ( 64 & A ; deg ; F ) for more than a few yearss. Likewise, although some species in the Arabian Sea on a regular basis encounter temperatures of 36 & A ; deg ; C ( 96.8 & A ; deg ; F ) , more usually corals are adapted to boom in a much smaller temperature scope. Apart from temperature, corals besides require clear Waterss. This is partially because they need sunlight to back up the algae that live within their tissues. They are besides really sensitive to atoms of clay or deposit subsiding on them, which means that corals seldom grow close to rivers or other beginnings of deposit. Menaces to Coral Reef: Natural Threats to Coral Reef: Reefs have ever been capable to natural menaces. Storms and hurricanes on a regular basis sweep across some tropical countries, conveying monolithic moving ridges capable of nailing corals even at deepnesss of 10 m ( 33 foot ) or more. Heavy rainfall can besides harm corals by conveying fresh H2O and deposits onto the reefs. Certain animals eat coral. This is normally a natural procedure on a coral reef, but one animal, the crown-of-thorns sea star, sometimes reaches plague proportions and can destruct all living coral on a reef in a few hebdomads. These pestilences may be natural, and reefs can surely retrieve. However, many scientists believe that overfishing of the natural marauders of these starfish may be declining the job. Starfish populations may besides be turning because they benefit from increased fresh H2O and deposits. Human Threats to Coral Reefs: The great majority of human menaces to coral reefs falls into four classs: pollution, deposit, overfishing, and planetary heating. Corals are susceptible to assorted signifiers of pollution, but likely the most common is merely the flow of foods from untreated sewerage and from agricultural land, particularly where there is heavy usage of pesticides or fertiliser. These foods cause big additions in algae, both in the plankton and in algae turning on the seafloor, which so smother the corals or barricade out the visible radiation. The sum of deposits making the sea has increased quickly over the past hundred old ages or more. This can be linked to the loss of woods and the development of new agricultural techniques that lay the land unfastened to rain and eroding. The deposits are swept into the oceans through rivers and watercourses and, like the algae, can surround and kill the coral. Fishing has been traveling on around coral reefs for 1000s of old ages. Problems arise when excessively many people try to catch fish from the reefs, or when, frequently out of despair, they turn to destructive steps to capture fish. The rapid growing of human populations, combined with the development of progressively efficient angling methods, means that reefs in many countries are overfished. The reefs have fewer and smaller fish than in the yesteryear, a catastrophe both for the reef ecosystem and for the fishers. In a few topographic points, notably in Southeast Asia, some fishers use explosives to capture fish. These explosives kill all fish within a certain country, every bit good as destructing the corals nearby. It takes many old ages for these damaged countries to retrieve. Coral Reef Protection: Despite these menaces, coral reefs can be protected. The consequences of this protection are good for people every bit good as for the reefs. In topographic points where there is chronic overfishing, better, more sustainable direction patterns can increase the entire fish Numberss, leting for more fish to reproduce and raising the gimmicks of the fishers. Sewage intervention and better direction of land countries can assist cut down pollution and deposit, leting reefs to retrieve from degraded provinces. The most of import tools for coral reef preservation are instruction and the constitution of protected countries. Closing off even comparatively little countries of coral reefs to fishing can hold dramatic consequences. Large Numberss of fish build up in these countries and spill over to the environing reefs, where fishers may catch them. These same countries become valuable finishs for tourers as they offer chances to see the reefs. They are besides likely to be of import countries to back up the recovery of reefs when there is devastation of reef countries through natural impacts or coral bleaching. As of 2005 more than 660 coral reefs were being protected, including two of the universe ‘s largest protected areas-the Great Barrier Reef off Australia and the coral reefs of the northwest Hawaiian Islands. The 660 protected reefs represent about 19 per centum of the universe ‘s coral reefs. Some reefs appear to be more resilient to coral decoloring than others. The protection of these reefs from other harmful human impacts will be critical, non merely for their ain endurance, but besides because these same reefs may supply new corals to repopulate damaged reefs. But in the long tally, denominating coral reefs as protected zones will non save any reefs from the planetary effects of clime alteration. Merely drastic decreases in nursery gas emanations, peculiarly C dioxide emanations, can protect coral reefs from the dangers of planetary heating.

Boutique Managment System

1. Boutique Management SystemThe purpose of Boutique Management system is to implement the computerization of the clothes inventory and sales etc. BMS (Boutique Management System) that designed to manage your boutique is very user friendly software. With this software, you can generate report based on your preference (daily, weekly, monthly, or yearly).Scope:-BMS (Boutique Management System) should be designed to manage your boutique in a very user friendly way. With this software, you should generate report based on your preference (daily, weekly, monthly, or yearly). The program consists of the following modules:Source listing This module is supposed to identify the products by their discription. Add products This module is supposed to take the inputs from an input device. Add customers This module is capable of adding customers in the specified formats. Update and delete products This module will update and delete products. Update and delete customers This module will be able to u pdate and delete customers SearchingIn this module the admin or employee can search the customer or products from the database based on criteria’s TransactionsThis module will take up transactions like selling products, buying products from supplier updating cash and updating the bills. Appropriate actions will be taken.Report GenerationThis is a client program which will request for reports. 1). Registration of any new product 2) Functional specification for SearchThe search should be a case insensitive search for items which contain the search key word. The search results should display all the items which matched the search criteria. It will return only those items which are up for sale currently. 3) Sell an ItemWhen the user clicks on Sell an item link, then a page comes up which allows the user to do the following: Provide a title for the item and a description of the Item.A text box to put in the price A text box to provide the date.4) Category SearchingWhen the user cl icks on any of the Categories, a new page should open up which shows all the items up for sale in the Category. 5) Buy an Item (Item page)The Item page contains the following:- The title of the Item The Description of the Item The name of the Seller The current price.6) Edit an ItemThe sellers should be able to edit the item. The seller should be able to do the following:- Change Price and description

Google Glass Research Paper

Google Glass Research Paper Marketing Plan for Google Glass Report Objective Project Google Glass was initiated in April 2013 and is aimed at integrating a head mounted display into an Android Smartphone (BUSINESS INSIDER, 2013, p. 54). Such a venture needs a comprehensive marketing plan and Google INC has ensured this by developing a marketing plan that entails pricing details of the product, launch criteria and preliminary budget calculations. This essay seeks to identify these key elements and provide an understanding of how the company will implement the plan. The Google Glass project entails the sale of wearable technologies therefore this essay will discuss the market potential of these technologies as well. Company Background Google is a multinational company that develops internet related products and services and avails them to its consumers. The firm was incorporated as a private company in 1998 (STUDYMODE WEBSITE, 2010, p. 43) and over the years, Google has managed to live to its customer expectations. The firm has developed high-end consumer products such as cloud computing and ADWords which are among its main sources of income. These online softwares and technologies have gone a long way to make necessary information readily available to its customer as stated in its mission statement. The Google glass plan involves an Eyewear that has an embedded camera, microphone GPS locator and an induction amplifier (STUDYMODE WEBSITE, 2010, p. 34). All these features sum up into a technological device that makes audible sounds to the user. The user can operate the Google glass using voice control. It is with no doubt that such a revolutionary gadget requires a sound marketing plan that will propel the company and product to greater heights. Marketing the gadget is a separate task of developing it. Poor marketing and pricing mechanisms could render the efforts of the company useless as was evident with the Bluetooth technology. Product Launch Announced in 2012, Google INC seeks to launch Google glass in late this year or early 2014 although a consumer sample of the product is set to be launched by the end of 2013 (MARKETING LAND WEBSITE, 2013, p.34). Google INC has maintained an open and transparent strategy to launch the Google glass. This is contrary to many technology based firms such as Apple INC (a major rival) which maintains secrecy throughout its product launches (MARKETING LAND WEBSITE, 2013, p. 52). The objective of maintaining a transparent strategy is to ensure they grasp market needs. Despite the transparency, Google INC maintains secrecy as regards date and location of launching the product. The device is limited to a small audience to build up and develops its ecosystem. Consequently, Google glass remains an experiment and research based project without an official date of release. Pricing Mechanisms and Strategy Google INC has developed an all-inclusive plan to back the launch of the product. Market segmentation is one way the company seeks to make the glass a success. The company has an initial recruitment plan whereby it has selected as few as 8000 consumers who will be the first official users of the device (KNOWLEDGE @ WHARTON, 2013,p. 47). This way, Google can get responses on how effective the glass is from the most appropriate applicants. The 8000 applicant will be spread out to enhance branding and awareness of the device. In addition to market segmentation, the company aims to design a product that is user friendly and does not reflect a geeky face. Being a wearable gadget, it is imperative for the company to design the product so as to meet consumer expectations. This move will ensure that the glass does not fail like the Bluetooth device (MARKETING STRATEGY, 2013,p .57). The company has also invited suggestions from the public on what they expected of the Google glass via social m edia sites like Twitter. In so doing, the firm aims to trim the project so as to satisfy and meet market demands. Google is a renowned company certainly capable of delivering a satisfactory end product given its level of technology and expertise in the marketing arena. Pricing of the glass remains unclear but a range of $ 250- $600 is estimated so as to make the gadget affordable. The preliminary budget for the launch of the device will be met by revenues generated from sale of the device. Another most likely way to monetize the project is through targeted advertising (ROB EDMONDS, 2012, p. 73). Market Potential The business Insider (2013) presents the Google glass market as a lucrative venture with significant potential of growth. In only 5 years, an estimated $ 11 billion industry is predicted. Google glass is expected to become a mainstream product by 2018 with sharp sales of close to 21 million units being projected. This will in turn translate to respectable profitability. Going by a figure of $500 per glass, a 10.5 billion annual market opportunity is realistic (Business Insider, 2013). This is of course dependent of various factors such as safety, developers’ interests and cultural barriers among others. Despite the negativity, the Google glass market presents a world of opportunities for users to interact with technology (CASSIDY, A., 2013, p.43). The company will be capable of generating profits through availing information easily to consumers. Moreover, Google is not the first company to come up with Eyewear technology. Most other companies for example, Epson, NEC and Vuzix have developed the concept before thus this is not a new trend in the eyeglass-display market. Marketing Plan and Implementation The marketing plan aims at exploring the attractive market composed of international business travelers between the ages of 24-36 years and technology enthusiasts between the ages of 21-40 (MARK RITSON, 2013, p. 68). This category comprises of the most of Google glass users. Teenagers who embrace technology are also a target group. The company seeks to place distributors in all potential markets and establish strategic relationships with key players in the mobile technology industry. Modern tactics such as mobile marketing, use of social networks and guerilla marketing are among the strategies the company has included in its plan. In addition, traditional forms of advertising such as billboards and commercials will certainly be used. Market segmentation will ensure the device does not face the same fate as the Bluetooth device. Contrary to what Bluetooth developers used, Google seeks to segment the market by targeting business professionals so as to give the device a more useful perc eption. Summary The company is certainly capable of pushing its Google glass plan forward and executing it as it has a solid marketing experience in the technology industry. The market also provides a number of possibilities for the industry’s growth. With this in mind, it is moderately accurate to conclude that the glass venture is capable of taking over the mobile industry and transforming it by bridging the gap on what is considered appropriate by the market and what is appropriate technology wise.

Failure of Saint Francis Dam essays

Failure of Saint Francis Dam essays The city of Los Angeles needed a bigger water supply to provide water incase of drought or interruption of the current aqueduct. Construction of the Saint Francis Dam started in 1924 right outside of Los Angeles. Chief Engineer of the Los Angeles Department of Power and Water, Mr. William Mulholland, was in charge of every aspect of the design and construction of the dam. The St. Francis Dam was designed to be 175 feet tall and to hold back a reservoir of 30,000 acre-feet. Right after construction began in 1924, Mulholland decided to raise the dam 10 feet and increase the capacity of the reservoir to 32,000 acre-feet. In July of 1925 when the dam was about halfway completed, Mulholland again decided to raise the dam another 10 feet to a total height of 195 feet with a new capacity of 38,170 acre-feet. After construction of the dam, leaks were detected, Mulholland neglected these leaks and considered the dam to be safe. The day of the collapse Mulholland was asked to inspect ne w found cracks, found by the dam keeper Tony Harnischfeger. Mulholland considered the dam to still be safe. A moment before midnight on March 12, 1928 the St. Francis Dam collapsed. The twelve billion gallons of water rushed out from behind the dam in the form of a wave seventy eight feet tall destroying twelve thousand homes, eight thousand acres of farmland, and killed in excess of 450 people on its way to the Pacific Ocean. The total damage is estimated at fifteen million dollars. Mulholland made several catastrophic decisions in the design and construction of the Dam. The base of the dam was not widened to compensate for the additional water storage the city had required of it. There were no contraction joints, which allow concrete to crack in a controlled manner when it cools. No drainage galleries, tunnels that run through a structure to allow inspection for cracks and leaks. These galleri ...

Company Profile of Rahimafrooz Bangladesh Ltd”

† [pic] Founder Late A. C. Abdur Rahim (1915-1982) Rahimafrooz Bangladesh Limited 01. Background Rahimafrooz Bangladesh Limited was established in 1950A. D. as a trading company. Late A. C. Abdur Rahim was the proprietor in this time. From 1954 it was established as a limited company. In the new environment he had to start afresh. He had little capital. His main assets were self-confidence and a strong faith in the Almighty, which carried him through all the difficulties with a remarkable triumph. He finally established a small proprietary trading company named Rahimafrooz Co, in Chittagong in 1950 which was later incorporated on 15th April 1954, which is now Rahimafrooz (Bangladesh) Ltd. Rahimafrooz expanded rapidly into various trading items. Within 5 years, Mr. Rahim was able to enter into a joint venture with Lucas (UK) to set up a modern automotive battery factory. He acquired the principal company Lucas Service Ltd in 1980 which is now known as Rahimafrooz Batteries Ltd. Apart from business, he engaged himself in benevolent activities. All through his life he was respected for his values and caring attitude. After a few years he left that job and ventured into a small partnership business. During early 1940s, he got active in commercial trading of scarce items and gained valuable experience. In 1947, he decided to move to Chittagong to live in an environment of religious freedom. pic] Rahimafrooz Bangladesh Limited was started in business agreement with world famous England battery company Lucas from 1959. Later on, they established an ultramodern battery production factory in Nakhalpara Tejgaon, Dhaka with the â€Å"Lucas† Brand name. Then from 1980 it got license from the England Lucas Company collaborating technological and inf ormation support. He passed away on the 14th March 1982 in London leaving behind his dream, Rahimafrooz. At present Rahimafrooz has been producing and marketing various kinds of batteries like automotive battery, storage battery etc. Rahimafrooz Bangladesh Ltd. lso has been marketing world famous tire â€Å"Dunlop†. Now Rahimafrooz Bangladesh Ltd. is involved with various kinds of production distribution and agency ship business. 02. Vision â€Å"To be leader in each market segment by being the most preferred supply source of quality products and services with high degree of customer delight. † 03. Mission Statement 1. †¢ Increase volume value share 2. †¢ Reduce per unit distribution cost 3. †¢ Increase product portfolio 4. †¢ Strength distribution network 5. †¢ Ensure quality people with high level commitment 6. †¢ Benchmark customer services. 04. Milestones |1954 |Incorporated by Mr. A. C. Abdur Rahim   | |1959 |Distributorship of Lucas Battery | |1978 |Exclusive distributorship of Dunlop tyre | |1980 |Acquisition of Bangladesh operations of Lucas UK | |1985 |First producer of industrial battery | |1985 |Pioneering Solar Power in collaboration with BP | |1992 |First ever battery exports to Singapore | |1993 |Launched Rahimafrooz Instant Power System | |1994 |Acquisition of Yuasa Batteries (Bangladesh) Ltd and launched Excel Retreads. |1997 |Attained ISO 9002 certification for RBL operations | |2000 |First India office opened in Ahmedabad | |2001 |Awarded â€Å"Bangladesh Enterprise of the Year† | |2001 |Attained ISO 14001:1996 for RBL operations | |2001 |Launched â€Å"Agora† – the first ever retail chain | |2002 |Launched Rahimafrooz Energy Service promoting distributed power | |2003 |Established Rahimafrooz CNG Ltd. |2003 |Awarded â€Å"National Export Trophy† | |2004 |Metro net Bangladesh, a fiber optic based digital solution p rovider for data  communication, launched  in joint | | |venture with Flora Telecom | |2004 |Received McGraw-Hill Platt Global Energy Award for Renewable Energy | |2004 |The Group celebrated its 50th anniversary on April 15, with a renewed, enhanced commitment to being successful | | |while upholding its core values | |2006 |Received the â€Å"Ashden Award† for Sustainable Energy | |2009 |Established Rahimafrooz Globatt Limited and Rahimafrooz Accumulators   limited | |2009 |Rahimafrooz   launched  multi  brand  consumer  electronics  outlet  UREKA   | |2009   |Rahimafrooz   launched world renowned consumer electronics brand  Daewoo | |2010 |Rahimafrooz Inaugurates its biggest and most modern warehouse at Hemayatpur, Savar. | 05. Product Service Products: Rahimafrooz mainly deals with electronics products like (TV, FRIEDGE, IPS, BATTERY, TYRE, LUBRICANTS etc). The brands that Rahimafrooz launch are given below†¦ [pic] Service: Rahimafrooz Ba ngladesh Ltd service center is situated in 13 Mahakhali commercial areas in Dhaka. Here the product of Rahimafrooz is sold and servicing also. Here the service is done in modern computerized system. The complaints are also solved and handle from here. [pic] 06. Organization chart [pic] 07. Awards Achievements [pic]  Ã‚   [pic]  Ã‚  Ã‚  [pic] Asia’s Best Brand  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Asia’s Best Employer  Ã‚  Ã‚  Ã‚  Ã‚  C FE,  CSR  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  CMO Award 2010  Ã‚  Ã‚  Ã‚     CMO Award 2010  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Award 2008 [pic]  Ã‚  Ã‚  Ã‚   [pic]  Ã‚  Ã‚  Ã‚  Ã‚  [pic] Brand Leadership  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ashden Award  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   National Export Trophy   Ã‚  Ã‚  Ã‚   Award 2008  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Award 2006  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   Award 2001-2002 08. Delivery Network The manufacturer and wholesaler must decide how to distribute their products. Working through the whole sellers, dealers or agents generally is easiest way of entering in the market. Whole sellers and dealers consider about cost and traffic flow, commission before keeping a product in the store. Location is less a concern for products or services that customers are willing to go out of their way to find. 08. 1: Dealers They are the authorized vendor who deals with the specific brand. (John M. Rathmell, Manager of the Marketing Function. John Wiley Sons, Inc. ) 08. 2: Retailers Traditional: Home to home, general stores, single line stores, specialty shops, department stores, catalog retailers, planned shopping centers The Mass Marketers: Supermarkets and discount houses (John M. Rathmell, Managing the Marketing Function. John Wiley Sons, Inc. ) 08. 3: Wholesalers Definition: Wholesaling is concerned with the activities of those persons or establishments who sell to retailers and other merchants, or to industrial, institutional, and commercial users. But who do not sell in significant amounts to ultimate consumers. But in the tyre market, the wholesaler serves the purpose of the retailer at the same time. Functions from the producer perspective: provide part of selling Four strategies can be produced through the tows matrix. SO strategy represents internal strength to take advantage with the external environment. WO strategy represents the internal weakness and to overcome that weakness by the external opportunity. ST strategy represents the strength of the company and to over come that the threat by the strength. WT strategies are defensive tactics directed at reducing internal weakness and avoiding external threats. 09. Advertising Promotion [pic] Rahimafrooz Company limited carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and convincing message about the organization and its products. [pic]Rahimafrooz is using all kinds of promotional afford including: †¢Print Media †¢Broadcast media †¢Outdoor Media †¢Internet Websites Rahimafrooz is using huge promotional afford in print media. This is the biggest promotional afford of  the company. They are giving advertisement on the news paper, they are also publishing there own newsletter service through by them. [pic] [pic] Promotion, in its broadest sense, provides extra incentives for any group that is an important factor in the marketing of a brand. It is most often directed to the consumer or to the trade or other influential group. It is used to encourage sales or purchase a product. (Principal of marketing 8th edition Philip Kotler, Gary Armstrong) 09. 1: TRADE SALES PROMOTION TECHNIQUES Push Policy emphasizes promotions focused on the next intermediary. Trade sales promotion techniques-stimulate wholesalers and retailers to carry products and to market them aggressively. Producers use sales promotion techniques to encourage resellers to carry their products and to promote them more effectively. 09. 2: TYPES OF SALES PROMOTIONS Samples (offer consumer for trail), Coupon (certificate that gives buyer savings), Cash refund (Refund money who send a proof of purchase), Price pack (Reduce price marked by producer), Patronage reward (reward for regular use), Discounts (direct reduction of price), Allowance (money offered to the seller to feature the manufactures product) (Principal of marketing 8th edition Philip Kotler, Gary Armstrong) 09. 3: PREMIUM ITEMS OFFER Offer free or at minimum cost as a bonus. Use to attract competitors customers, different sizes of established products. Study identified from the net that Burger King with the Lion King movie was offered few years back in USA. 10. SWOT Analysis The SWOT analysis is a valuable step in your situational analysis. Assessing your firm’s strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture. 10. 1: Strength o High company reputation. o Enable to provide much more customer satisfaction than competitors. o Higher product quality. o Provide higher service quality. o Distribution effectiveness is better than the others. o Strong management team enables to provide geographical coverage. o Able to launch a new product faster than the competitor o Financial position is much more stable than the other. 10. 2: Weakness o The major weakness of Rahimafrooz is the internal conflict of the management. Working sprit sometimes hampered by management conflict of the organization. o Though Rahimafrooz has a very good team for the marketing plan, but not all the people are experienced. o Communication barrier is the major weakness of the organization. o Expectation of the top management is very high. Sometimes they set very high target which is not achievable at all time. Sometimes it becomes burden for the employee. 10. 3: Opportunity o To get new customers after modification. o To provide more qualities in products. o Providing more benefit for products to increase more customer satisfaction. o Increasing the advertisement. o Increasing the distribution channel. Incentive for the employee who dose outstanding performance in their respective area. 10. 4: Threat o Major threat arises from the new entrants. o Many competitors in the electronic market. o Unethical competition. Such as, price cut, advertising, giving gift by the competitor may threaten position of Unilever. o Following th e same strategy by the competitors. o Worsening law and order situation of the country. o Availability of the substitute product in the market. ———————– MANAGING DIRECTOR ACCOUNTS MANAGER REGIONAL MANAGER DISTRIBUTION MANAGER MARKETING MANAGER CHIEF OPERATION OFFICER PRODUCT MANAGER ADMIN MGR C F MANAGER NI SYSTEM DIRET SALE RETAIL MGR Company Profile of Rahimafrooz Bangladesh Ltd† † [pic] Founder Late A. C. Abdur Rahim (1915-1982) Rahimafrooz Bangladesh Limited 01. Background Rahimafrooz Bangladesh Limited was established in 1950A. D. as a trading company. Late A. C. Abdur Rahim was the proprietor in this time. From 1954 it was established as a limited company. In the new environment he had to start afresh. He had little capital. His main assets were self-confidence and a strong faith in the Almighty, which carried him through all the difficulties with a remarkable triumph. He finally established a small proprietary trading company named Rahimafrooz Co, in Chittagong in 1950 which was later incorporated on 15th April 1954, which is now Rahimafrooz (Bangladesh) Ltd. Rahimafrooz expanded rapidly into various trading items. Within 5 years, Mr. Rahim was able to enter into a joint venture with Lucas (UK) to set up a modern automotive battery factory. He acquired the principal company Lucas Service Ltd in 1980 which is now known as Rahimafrooz Batteries Ltd. Apart from business, he engaged himself in benevolent activities. All through his life he was respected for his values and caring attitude. After a few years he left that job and ventured into a small partnership business. During early 1940s, he got active in commercial trading of scarce items and gained valuable experience. In 1947, he decided to move to Chittagong to live in an environment of religious freedom. pic] Rahimafrooz Bangladesh Limited was started in business agreement with world famous England battery company Lucas from 1959. Later on, they established an ultramodern battery production factory in Nakhalpara Tejgaon, Dhaka with the â€Å"Lucas† Brand name. Then from 1980 it got license from the England Lucas Company collaborating technological and inf ormation support. He passed away on the 14th March 1982 in London leaving behind his dream, Rahimafrooz. At present Rahimafrooz has been producing and marketing various kinds of batteries like automotive battery, storage battery etc. Rahimafrooz Bangladesh Ltd. lso has been marketing world famous tire â€Å"Dunlop†. Now Rahimafrooz Bangladesh Ltd. is involved with various kinds of production distribution and agency ship business. 02. Vision â€Å"To be leader in each market segment by being the most preferred supply source of quality products and services with high degree of customer delight. † 03. Mission Statement 1. †¢ Increase volume value share 2. †¢ Reduce per unit distribution cost 3. †¢ Increase product portfolio 4. †¢ Strength distribution network 5. †¢ Ensure quality people with high level commitment 6. †¢ Benchmark customer services. 04. Milestones |1954 |Incorporated by Mr. A. C. Abdur Rahim   | |1959 |Distributorship of Lucas Battery | |1978 |Exclusive distributorship of Dunlop tyre | |1980 |Acquisition of Bangladesh operations of Lucas UK | |1985 |First producer of industrial battery | |1985 |Pioneering Solar Power in collaboration with BP | |1992 |First ever battery exports to Singapore | |1993 |Launched Rahimafrooz Instant Power System | |1994 |Acquisition of Yuasa Batteries (Bangladesh) Ltd and launched Excel Retreads. |1997 |Attained ISO 9002 certification for RBL operations | |2000 |First India office opened in Ahmedabad | |2001 |Awarded â€Å"Bangladesh Enterprise of the Year† | |2001 |Attained ISO 14001:1996 for RBL operations | |2001 |Launched â€Å"Agora† – the first ever retail chain | |2002 |Launched Rahimafrooz Energy Service promoting distributed power | |2003 |Established Rahimafrooz CNG Ltd. |2003 |Awarded â€Å"National Export Trophy† | |2004 |Metro net Bangladesh, a fiber optic based digital solution p rovider for data  communication, launched  in joint | | |venture with Flora Telecom | |2004 |Received McGraw-Hill Platt Global Energy Award for Renewable Energy | |2004 |The Group celebrated its 50th anniversary on April 15, with a renewed, enhanced commitment to being successful | | |while upholding its core values | |2006 |Received the â€Å"Ashden Award† for Sustainable Energy | |2009 |Established Rahimafrooz Globatt Limited and Rahimafrooz Accumulators   limited | |2009 |Rahimafrooz   launched  multi  brand  consumer  electronics  outlet  UREKA   | |2009   |Rahimafrooz   launched world renowned consumer electronics brand  Daewoo | |2010 |Rahimafrooz Inaugurates its biggest and most modern warehouse at Hemayatpur, Savar. | 05. Product Service Products: Rahimafrooz mainly deals with electronics products like (TV, FRIEDGE, IPS, BATTERY, TYRE, LUBRICANTS etc). The brands that Rahimafrooz launch are given below†¦ [pic] Service: Rahimafrooz Ba ngladesh Ltd service center is situated in 13 Mahakhali commercial areas in Dhaka. Here the product of Rahimafrooz is sold and servicing also. Here the service is done in modern computerized system. The complaints are also solved and handle from here. [pic] 06. Organization chart [pic] 07. Awards Achievements [pic]  Ã‚   [pic]  Ã‚  Ã‚  [pic] Asia’s Best Brand  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Asia’s Best Employer  Ã‚  Ã‚  Ã‚  Ã‚  C FE,  CSR  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  CMO Award 2010  Ã‚  Ã‚  Ã‚     CMO Award 2010  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Award 2008 [pic]  Ã‚  Ã‚  Ã‚   [pic]  Ã‚  Ã‚  Ã‚  Ã‚  [pic] Brand Leadership  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ashden Award  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   National Export Trophy   Ã‚  Ã‚  Ã‚   Award 2008  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Award 2006  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   Award 2001-2002 08. Delivery Network The manufacturer and wholesaler must decide how to distribute their products. Working through the whole sellers, dealers or agents generally is easiest way of entering in the market. Whole sellers and dealers consider about cost and traffic flow, commission before keeping a product in the store. Location is less a concern for products or services that customers are willing to go out of their way to find. 08. 1: Dealers They are the authorized vendor who deals with the specific brand. (John M. Rathmell, Manager of the Marketing Function. John Wiley Sons, Inc. ) 08. 2: Retailers Traditional: Home to home, general stores, single line stores, specialty shops, department stores, catalog retailers, planned shopping centers The Mass Marketers: Supermarkets and discount houses (John M. Rathmell, Managing the Marketing Function. John Wiley Sons, Inc. ) 08. 3: Wholesalers Definition: Wholesaling is concerned with the activities of those persons or establishments who sell to retailers and other merchants, or to industrial, institutional, and commercial users. But who do not sell in significant amounts to ultimate consumers. But in the tyre market, the wholesaler serves the purpose of the retailer at the same time. Functions from the producer perspective: provide part of selling Four strategies can be produced through the tows matrix. SO strategy represents internal strength to take advantage with the external environment. WO strategy represents the internal weakness and to overcome that weakness by the external opportunity. ST strategy represents the strength of the company and to over come that the threat by the strength. WT strategies are defensive tactics directed at reducing internal weakness and avoiding external threats. 09. Advertising Promotion [pic] Rahimafrooz Company limited carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and convincing message about the organization and its products. [pic]Rahimafrooz is using all kinds of promotional afford including: †¢Print Media †¢Broadcast media †¢Outdoor Media †¢Internet Websites Rahimafrooz is using huge promotional afford in print media. This is the biggest promotional afford of  the company. They are giving advertisement on the news paper, they are also publishing there own newsletter service through by them. [pic] [pic] Promotion, in its broadest sense, provides extra incentives for any group that is an important factor in the marketing of a brand. It is most often directed to the consumer or to the trade or other influential group. It is used to encourage sales or purchase a product. (Principal of marketing 8th edition Philip Kotler, Gary Armstrong) 09. 1: TRADE SALES PROMOTION TECHNIQUES Push Policy emphasizes promotions focused on the next intermediary. Trade sales promotion techniques-stimulate wholesalers and retailers to carry products and to market them aggressively. Producers use sales promotion techniques to encourage resellers to carry their products and to promote them more effectively. 09. 2: TYPES OF SALES PROMOTIONS Samples (offer consumer for trail), Coupon (certificate that gives buyer savings), Cash refund (Refund money who send a proof of purchase), Price pack (Reduce price marked by producer), Patronage reward (reward for regular use), Discounts (direct reduction of price), Allowance (money offered to the seller to feature the manufactures product) (Principal of marketing 8th edition Philip Kotler, Gary Armstrong) 09. 3: PREMIUM ITEMS OFFER Offer free or at minimum cost as a bonus. Use to attract competitors customers, different sizes of established products. Study identified from the net that Burger King with the Lion King movie was offered few years back in USA. 10. SWOT Analysis The SWOT analysis is a valuable step in your situational analysis. Assessing your firm’s strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture. 10. 1: Strength o High company reputation. o Enable to provide much more customer satisfaction than competitors. o Higher product quality. o Provide higher service quality. o Distribution effectiveness is better than the others. o Strong management team enables to provide geographical coverage. o Able to launch a new product faster than the competitor o Financial position is much more stable than the other. 10. 2: Weakness o The major weakness of Rahimafrooz is the internal conflict of the management. Working sprit sometimes hampered by management conflict of the organization. o Though Rahimafrooz has a very good team for the marketing plan, but not all the people are experienced. o Communication barrier is the major weakness of the organization. o Expectation of the top management is very high. Sometimes they set very high target which is not achievable at all time. Sometimes it becomes burden for the employee. 10. 3: Opportunity o To get new customers after modification. o To provide more qualities in products. o Providing more benefit for products to increase more customer satisfaction. o Increasing the advertisement. o Increasing the distribution channel. Incentive for the employee who dose outstanding performance in their respective area. 10. 4: Threat o Major threat arises from the new entrants. o Many competitors in the electronic market. o Unethical competition. Such as, price cut, advertising, giving gift by the competitor may threaten position of Unilever. o Following th e same strategy by the competitors. o Worsening law and order situation of the country. o Availability of the substitute product in the market. ———————– MANAGING DIRECTOR ACCOUNTS MANAGER REGIONAL MANAGER DISTRIBUTION MANAGER MARKETING MANAGER CHIEF OPERATION OFFICER PRODUCT MANAGER ADMIN MGR C F MANAGER NI SYSTEM DIRET SALE RETAIL MGR

Year 8 - Portfolio Task - FILM REVIEW Movie Example | Topics and Well Written Essays - 500 words

Year 8 - Portfolio Task - FILM - Movie Review Example ino, Fulgencio Capule, Diane Venora, Claire Danes, and Leonardo DiCaprio to feature leading characters like Romeo, Juliet, Ted Montague, Caroline Montague, Tybalt Capulet, Brian Dennehy and Christina Pickles. These were carefully selected actors who suit the characters they represent. Apart from possessing all the character traits of their respective characters, these actors perfectly fit the physical features of the characters as they were presented in the play. By perfectly playing their roles, the film becomes lively and a real depiction of a love story as it was intended by Shakespeare. The organization of the film was quite good. With everything going as planned, the director succeeded in delivering the theme of love which was the main focus of the film. Each of the scenes of the play was staged in the appropriate context in which it ought to have been. By constantly tracing the dialogue between characters like Romeo and Juliet, it becomes much easier to know the film’s main theme. The action of these protagonists is representational and can be relied upon to explain the theme of love. All these were comically presented so as to make the film appealing and entertaining to the audience. In terms of cinematography, I would like say that it was a product of quality production. As a love story, the film would not be interesting if it does not incorporate the elements of music, sound track and lighting. These are cinematographic techniques that could not be left out in the film. Their inclusion gave the film its real meaning and the picture it deserves. For instance, the use of sound tracks likes "To You I Bestow," "Pretty Piece of Flesh," "Little Star," and "Pretty Piece of Flesh" in different scenes of the film made it to manipulate the audience’s mood. Because of this, the film became a real love story. Their choice was a good one because they could help in depicting a happy and sad moment in the film. In conclusion, Romeo and Juliet is an educating,

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Game Theory - Research Paper Example The theorem is generally used in economics studies, when there is a repetition of the number of games (Policonomics, â€Å"Game theory III: Folk theorem†). Game Theory has major contribution on repetitive games, wherein individual players have complete knowledge regarding the strategies of the other players. In Folk Theorem, there is a concept i.e. Nash Equilibrium. This concept is identified to have an outcome of one in a game, as the players are not facilitated with the opportunity of having an incentive by deviating from their choice on the basis of the choices of opponents. Contextually, players are not able to have incremental benefits, as others are identified to be grounded on their strategies (MIT, â€Å"Game Theory†). The objective of the current study is to attain comprehensive understandings regarding Folk Theorem by understanding its applications and citing examples prevalent to the real life world. This comprehensive understandings regarding Folk Theorem would eventually abolish all the myths relevant to it. The origin of Folk Theorem is still uncertain, however, it is believed by most of the researchers that the theorem has originated during the late fifties of the 20th century. However, in a very short period of time, the theorem has gained extensive popularity. Since, there is an uncertainty regarding the origin of the theorem, it is therefore termed as Folk Theorem. In mathematical conception, Folk Theorem is the one, which is believed and discussed as well as used extensively, however it is not published. Therefore, the theorem is also known as General Feasibility Theorem, but, the name Folk Theorem is popularly renowned (Policonomics, â€Å"Game theory III: Folk theorem†). Folk Theorem is a decisive part of the Game Theory, which is majorly related to economics. The theorem has an extensive role in the Game Theory that has repeated number of events (MIT, â€Å"Game Theory†). In this regard, it is elaborated that the theorem suggests that

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ABRAHAM LINCOLN - Essay Example He became interested in local politics and he was a strong supporter of Whig party. He was self-educated and he became a country lawyer after passing his bar examination in 1836. He got into politics and he won the Illinois state legislature position in 1834 and that was his major turning point in his career and political life. He had attained popularity and he could attract crowds in New Salem. He lost the first time in his campaign for Illinois General Assembly because he lacked powerful friends, education and money (Freedman 18). He strongly opposed the spread of slavery and discrimination based on race and he advocated for renovations and improvements at the Sangomon River. He had a vision of expanding America and making it a home for every person regardless of the skin color. Abraham focused on cities and commerce more than Agriculture. After passing his bar examination, he moved to spring field where he worked as a lawyer and it was there where he met his wife, Mary Todd. She w as from a wealthy family which had held hostage many slaves in Kentucky. He married her on 4th November 1842 in Springfield. They bought a house near his office and his wife kept it with the help of a servant or a relative. Their first son Robert Todd got born in 1843 and their second born son, Edward Baker followed in 1846.

Training and development Essay Example | Topics and Well Written Essays - 1000 words

Training and development - Essay Example This research will begin with the statement that the Human Resource Development process has become an essential component of organizational ascent in the present diverse as well as the global scenario. New skills and learning ability need to be inculcated by the senior HRD managers in their staff in order to achieve success. They need to ensure a continuous and ongoing learning process for the staff to avoid stagnation and rigid ideas. The process itself needs to be applied in a phased manner. The HRD managers should be able to establish a working relationship with the staff and they should possess skills and capabilities to train, coordinate and identify problems faced by the employees in terms of changed scenarios like diversity, global competition, and necessary new skills. They should be able to identify both external and internal factors influencing employee behavior. They should be able to influence employees by leadership qualities and noncoercive methods of persuasion. They s hould use both personal outcomes and organizational outcomes as a motivating factor for the employees. The trainee characteristics and their trainability need to be evaluated and decisions made accordingly. The lack of participation in the training and development programs can be both due to extrinsic and intrinsic factors. The external factors which might have contributed could be the job environment and prospects prevalent in the country in the immediate future, financial strength of the students or fear of enormity/comprehension of the courses offered.

ABRAHAM LINCOLN Essay Example | Topics and Well Written Essays - 1500 words

ABRAHAM LINCOLN - Essay Example He became interested in local politics and he was a strong supporter of Whig party. He was self-educated and he became a country lawyer after passing his bar examination in 1836. He got into politics and he won the Illinois state legislature position in 1834 and that was his major turning point in his career and political life. He had attained popularity and he could attract crowds in New Salem. He lost the first time in his campaign for Illinois General Assembly because he lacked powerful friends, education and money (Freedman 18). He strongly opposed the spread of slavery and discrimination based on race and he advocated for renovations and improvements at the Sangomon River. He had a vision of expanding America and making it a home for every person regardless of the skin color. Abraham focused on cities and commerce more than Agriculture. After passing his bar examination, he moved to spring field where he worked as a lawyer and it was there where he met his wife, Mary Todd. She w as from a wealthy family which had held hostage many slaves in Kentucky. He married her on 4th November 1842 in Springfield. They bought a house near his office and his wife kept it with the help of a servant or a relative. Their first son Robert Todd got born in 1843 and their second born son, Edward Baker followed in 1846.

Biography of Georg Simon Ohm Essay Example for Free

Biography of Georg Simon Ohm Essay Georg Simon Ohm (16 March 1787 – 6 July 1854) was a Bavarian (German) physicist and mathematician. As a high school teacher, Ohm began his research with the new electrochemical cell, invented by Italian scientist Alessandro Volta. Using equipment of his own creation, Ohm found that there is a direct proportionality between the potential difference (voltage) applied across a conductor and the resultant electric current. This relationship is known as Ohms law. Ohm died in Munich in 1854, and is buried in the Alter Sà ¼dfriedhof. Early years Georg Simon Ohm was born into a Protestant family in Erlangen, Bavaria, (then a part of the Holy Roman Empire)son to Johann Wolfgang Ohm, a locksmith and Maria Elizabeth Beck, the daughter of a tailor in Erlangen. Although his parents had not been formally educated, Ohms father was a respected man who had educated himself to a high level and was able to give his sons an excellent education through his own teachings. Of the seven children of the family only three survived to adulthood: Georg Simon, his younger brother Martin, who later became a well-known mathematician, and his sister Elizabeth Barbara. His mother died when he was ten. From early childhood, Georg and Martin were taught by their father who brought them to a high standard in mathematics, physics, chemistry and philosophy. Georg Simon attended Erlangen Gymnasium from age eleven to fifteen where he received little in the area of scientific training, which sharply contrasted with the inspired instruction that both Georg and Martin received from their father. This characteristic made the Ohms bear a resemblance to the Bernoulli family, as noted by Karl Christian von Langsdorf, a professor at the University of Erlangen. Life in university Georg Ohms father, concerned that his son was wasting his educational opportunity, sent Ohm to Switzerland. There in September 1806 Ohm accepted a position as a mathematics teacher in a school in Gottstadt bei Nydau. Karl Christian von Langsdorf left the University of Erlangen in early 1809 to take up a post in the University of Heidelberg and Ohm would have liked to have gone with him to Heidelberg to restart his mathematical studies. Langsdorf, however, advised Ohm to continue with his studies of mathematics on his own, advising Ohm to read the works of Euler, Laplace and Lacroix. Rather reluctantly Ohm took his advice but he left his teaching post in Gottstadt bei Nydau in March 1809 to become a private tutor in Neuchà ¢tel. For two years he carried out his duties as a tutor while he followed Langsdorfs advice and continued his private study of mathematics. Then in April 1811 he returned to the University of Erlangen. His private studies had stood him in good stead for he received a doctorate from Erlangen on 25 October 1811 and immediately joined the staff as a mathematics lecturer. After three semesters Ohm gave up his university post. He could not see how he could attain a better status at Erlangen as prospects there were poor while he essentially lived in poverty in the lecturing post. The Bavarian government offered him a post as a teacher of mathematics and physics at a poor quality school in Bamberg and he took up the post there in January 1813. This was not the successful career envisaged by Ohm and he decided that he would have to show that he was worth much more than a teacher in a poor school. He worked on writing an elementary book on the teaching of geometry while remaining desperately unhappy in his job. After Ohm had endured the school for three years it was closed down in February 1816. The Bavarian government then sent him to an overcrowded school in Bamberg to help out with the mathematics teaching. On 11 September 1817 Ohm received an offer of the post of teacher of mathematics and physics at the Jesuit Gymnasium of Cologne. This was a better school than any that Ohm had taught in previously and it had a well equipped physics laboratory. As he had done for so much of his life, Ohm continued his private studies reading the texts of the leading French mathematicians Lagrange, Legendre, Laplace, Biot and Poisson. He moved on to reading the works of Fourier and Fresnel and he began his own experimental work in the school physics laboratory after he had learnt of Oersteds discovery of electromagnetism in 1820. At first his experiments were conducted for his own educational benefit as were the private studies he made of the works of the leading mathematicians. The Jesuit Gymnasium of Cologne failed to continue to keep up the high standards that it had when Ohm began to work there so, by 1825, he decided that he would try again to attain the job he really wanted, namely a post in a university. Realising that the way into such a post would have to be through research publications, he changed his attitude towards the experimental work he was undertaking and began to systematically work towards the publication of his results [1]:- Overburdened with students, finding little appreciation for his conscientious efforts, and realising that he would never marry, he turned to science both to prove himself to the world and to have something solid on which to base his petition for a position in a more stimulating environment. In fact he had already convinced himself of the truth of what we call today Ohms law namely the relationship that the current through most materials is directly proportional to the potential difference applied across the material. The result was not contained in Ohms firsts paper published in 1825, however, for this paper examines the decrease in the electromagnetic force produced by a wire as the length of the wire increased. The paper deduced mathematical relationships based purely on the experimental evidence that Ohm had tabulated. In two important papers in 1826, Ohm gave a mathematical description of conduction in circuits modelled on Fouriers study of heat conduction. These papers continue Ohms deduction of results from experimental evidence and, particularly in the second, he was able to propose laws which went a long way to explaining results of others working on galvanic electricity. The second paper certainly is the first step in a comprehensive theory which Ohm was able to give in his famous book published in the following year. Teaching career Ohms own studies prepared him for his doctorate which he received from the University of Erlangen on October 25, 1811. He immediately joined the faculty there as a lecturer in mathematics but left after three semesters because of unpromising prospects. He could not survive on his salary as a lecturer. The Bavarian government offered him a post as a teacher of mathematics and physics at a poor quality school in Bamberg which Ohm accepted in January 1813. Unhappy with his job, Georg began writing an elementary textbook on geometry as a way to prove his abilities. Ohms high school was closed down in February 1816. The Bavarian government then sent him to an overcrowded school in Bamberg to help out with the teaching of mathematics. Memorial for Ohm at the Technical University of Munich, Campus Theresienstrasse After his assignment in Bamberg, Ohm sent his completed manuscript to King Wilhelm III of Prussia. The King was satisfied with Ohms book, and offered Ohm a position at the Jesuit Gymnasium of Cologne on 11 September 1817. This school had a reputation for good science education and Ohm was required to teach physics in addition to mathematics. The physics laboratory was well-equipped, allowing Ohm to begin experiments in physics. As the son of a locksmith, Ohm had some practical experience with mechanical devices. Ohm published Die galvanishe Kette, mathematisch bearbeitet (The Galvanic Circuit Investigated Mathematically) in 1827. Ohms college did not appreciate his work and Ohm resigned from his position. He then made an application to, and was employed by, the Polytechnic School of Nuremberg. Ohm arrived at the Polytechnic School of Nuremberg in 1833, and in 1852 he became a professor of experimental phy sics at the University of Munich. The discovery of Ohms law Further information: Ohms Law Ohms law first appeared in the famous book Die galvanische Kette, mathematisch bearbeitet (tr., The Galvanic Circuit Investigated Mathematically) (1827) in which he gave his complete theory of electricity. In this work, he stated his law for electromotive force acting between the extremities of any part of a circuit is the product of the strength of the current, and the resistance of that part of the circuit. The book begins with the mathematical background necessary for an understanding of the rest of the work. While his work greatly influenced the theory and applications of current electricity, it was coldly received at that time. It is interesting that Ohm presents his theory as one of contiguous action, a theory which opposed the concept of action at a distance. Ohm believed that the communication of electricity occurred between contiguous particles which is the term Ohm himself used. The paper is concerned with this idea, and in particular with illustrating the differences in this scientific approach of Ohms and the approaches of Joseph Fourier and Claude-Louis Navier. A detailed study of the conceptual framework used by Ohm in producing Ohms law has been presented by Archibald. The work of Ohm marked the early beginning of the subject of circuit theory, although this did not become an important field until the end of the century. Ohms acoustic law Further information: Ohms acoustic law Ohms acoustic law, sometimes called the acoustic phase law or simply Ohms law, states that a musical sound is perceived by the ear as a set of a number of constituent pure harmonic tones. It is well known to be not quite true. WORKS * Guidelines for an appropriate treatment of geometry in higher education at preparatory institutes / notes * The Galvanic Circuit Investigated Mathematically * Elements of analytic geometry concerning the skew coordinate system * Fundamentals of physics: Compendium of lectures

Human Resources Management at Walmart

Human Resources Management at Walmart 1 Introduction Human resource management is process of management of people working in any company or organization. There is another term used instead of human resource management is personnel management All the human resource management models emphasizes on following important things: searching new ways of working role of manager in change making managing the activities of employees Human working capital is very important for success of the businesses especially in service sectors. Human resources are one of major costs part for any business, they always play very important role in development which path company is adopting for success in business. Correct and efficient management of resources and their utilization is necessary for success of all businesses. Practitioners of human resource management have developed a modern view related to work management rather than previously set of traditional philosophy. In current competitive business world that is always dynamic organizations have to keep them advance with the pace of development in this changing environment. The division of work inside organization aimed at completing tasks on time. Among all of the important organizational departments is the department of human resource management. According to some experts organizational success basically depends on the success of human resource department. This department has lot of value inside the organization. Human resource management is well set, properly designed and rational approach to any of the management work that contributes to the achievement of set business objectives. In all organizations human resource people have various functions. In companies department of human resource play a crucial role as they are responsible for dealing with diversity of staff. Starting from the recruitment identification process to the identification of the benefits that each employee can bring to the organization, with a proper planning for this achievement. There is always a way that ensures functions of human resources will be different for different organizations according to the needs of that organization. The people in human resource always have the focus and responsibility to improve the performance of the employee. Mainly the staffing is a vital step related to this process, but results and outcome lies in performance management. This is directly result of internal control of the Human Resources to make more of the workforce. Human Resources Department mostly tries its good efforts to give benefits to employees cause it wants them to perform well with higher satisfaction, according to their job description. Improvement in the s taff performance comes through a systematic approach adopted by human resource people. Current assignment will study the concept of human resource management, main responsibilities of the department, problems and issues faced by this department, workers incentive and appraisal, diverse approaches related to human resource management, and idea and administration of any change in origination. We also will try to find that how walmart making progress in current competitive business environment while managing all its Human Resources effectively to bring desired success. What are some critical features of walmart policy and strategy for its human resource management. 2 History of Walmart Date of Wal-Mart Most people know that most popular discount retailers started in 1962, K-Mart, flat and Wal-Mart opened its first store. (Company, 2010) actually started by Sam Walton of this work during the intense competition of the 1950s many of the regional discount stores. Before making the opening of its company Sam went to most of the parts of country to learn things about the discount retail business. He successfully convinced American consumers that he got the idea for a new and compared to the old. With confidence and vision, Sam with his wife Helen started the development of a major stake in the first store in Rogers, Kmart has expanded rapidly in the 1960s, while Sam was to get sufficient money for the development of 15 stores of Wal-Mart. In 1972, business shares were offered to public in the New York. With this combination of money, the company made growth in business established its stores in 11 countries with number of 276 stores by the end of its first decade. In 1983, opened its fi rst store Sam Club Members Gallery. The early Supercenter was opened by 1988, featuring grocery store and other 36 departments for general merchandise. By 1989, there were 1402 Wal-Mart Stores 0.123 Sam Club sites. Increased ten-fold work. Its sales grown to $ 26 billion from one billion dollar. (Milner, 2005) Today it have stores and sites numbered 8747 in more than 15 countries of the world that have 2.1 million Associates and provides service to at least 176 million customers in a year time. 3 Concept of Human Resources Management Human resource management Can be defined as the sum of all these activities that are associated with management of staff and their relationship within the company. Or And continue operations in the management of people and organizations in any way to achieve their goals and objectives. While an agent (2007) is defined as all the decisions and strategies and the factors managers processes and practices, functions, activities and methods for the management of the peoples who work as employees in any organization. So, human resources management is essentially a study as well as management in any organization that stands on the ideas and techniques to improve the status of employee motivation, efficiency and performance. Based on the idea of managing people to believe that the staff is very important for the specific business and its continued success. The organization can gain a competitive advantage only by using its staff effectively, drawing plans on the basis of their expertise and skills in order to achieve well-defined objectives. In organizations, and human resources departments play a crucial role as they are responsible for dealing with diverse staff. Of the recruitment process and to identify the benefits that each employee is done through the Department of Human Resources. Could be that the functions of human resources are always different to cover the requirements of organizations, similarly they always focus and take responsibility to improve the performance of the employee. Mainly the process of staffing is very important step for this, but mostly the result lies in performance management. This is linked to internal control by the Department of Human Resources and more of the workforce . 4 Workforce Planning and the difficulties Work force planning and preparation of all your options before going into the real work set for the staff to get the organizational goals is very important issue. It is well understood principle that the people are organizations important asset. Because without the capable staff it is difficult for all organizations to reach towards their goals. The bulk of organizational improvement will come only after ensuring that the right staff with the right skills, knowledge and behaviors in the organization. Workforce planning related to achieving this outcome, and any serious link between business planning and development, recruitment and retention, and staff training. Wal-Mart is much concern about this issue, human resources and recruitment system and effective to deal with their needs for this purpose and put the plan always. They announced the vacancy correctly, a pre-assessment before engaging in the selection process. They provide benefits to its employees and facilities in spite of, is blamed for some time to Wal-Mart facilities discrimination and ill-especially low-paid. This layout is about the workforce and provides the opportunity to work on long-term thinking about the relevant services in the future, and needs, and explore all viable strategies. Thus, the central planning for company work becomes important for the organizations. 4.1 Employment Requirements Critical stage in the recruitment of human resources management. It should be well planned and structured so that the organization can recruit the right person for the right place instead of just making the availability of another person at work. There are many of the problems faced during this process and managers for some time and the inability to focus, time and financial resources necessary to make this process effective. Wal-Mart that they always take qualified personnel and according to it, and it makes employees with proper education and skils efficiency. 4.2 Development and Training Appointment comes after the development and training stage. Most the organizations unfortunately sometimes even for technical jobs do not provide adequate training for their employees before hiring and employment. There must be made sound system which can ensure that the Organization the necessary arrangements to work before and on the job training and development for their employees. The-job training is the main part in the field of human resources at Wal-Mart is now not only offers these courses for their employees, but in times of recession, they offer training courses for some people who are by this time of recession. (Wal-Mart, 2010) 5 Administration of human resources and staff performance Human resources management are primarily responsible for the employees performance in business administration (Jones, 2007). To achieve its purposes, which is responsible for dealing with staff from induction to work on and improve their commitment and reduce absenteeism and turnover, and improving skills levels and productivity, and improve the quality and efficiency of its work. 6 Century 20 key ways to manage human resources There are some key criteria developed that are in use from the days of the 20 century and developed later by some HR professionals to achieve the highest standards of performance and strongly recommend the organization to follow the rules of these standards for the performance of high-quality employees. These are the best practices, fit this view of resources. 6.1 Best practices Also called as high commitment human resource management to ensure that the realization of the best practices in human resources makes improvement to organizational performance. There are many best practices to keep the advantage using the employees for profits by giving due importance to staff at Wal-Mart. These practices are: 1) job security, (2) recruitment of flour, 3) training and large-scale, 4) the exchange of information, 5) capable teams, 6) also paid a much higher according to the profit and reduce the inequalities in the position of the staff. 6.2 best fit, or approach of emergency Says that the management of human resources that can perform well when there was a suit involving the required vertical on the performance of human resources management and corporate strategy. There must be a unity between the process closely and human resources and policy with the policy of the foreign company. There are various theories related to vertical integration. For example is life cycle models, that argue in favor of the human resources which according to experts can be easily known in development stage of any organization by its policies and practices that it adopts at development or life cycle process. Some other models of competitive advantage that the idea of Porter on strategic choice. Maps a variety of human resources practices in the organization options for the development of competitive strategy. The third is configurationally models that provide a more accurate assessment depends safe from an organizational strategy to determine the appropriate human resources pol icies and practices. Wal-Mart is famous for this approach because it is conscious to get the best people to do their job, because they are not many offers, such as previous experiences of the application, it is also strict rules in the second performance evaluations. Showing 6.3 resources and building According to some is the basis for modern human resources management, and it focuses mostly on internal organizational resources, and considers how these resources contribute to competitive advantage. And the scarcity of resources is ideal for harmony and human resources management and its central role for the development of human resources organizational value, and this is rare, it is sometimes difficult to replace and organize effectively. Wal-Mart in the keyword in the field of human resources is a valid but the staff who works to meet these goals which are set by organization. 7 Academic theory It is based on the fundamental principle of human beings are not like machines, and therefore any organization needs to have multidisciplinary assessment at their workplace for all staff. Many areas of psychology, for example, sociology, industrial relations, economics, engineering, industrial and monetary theories play an important role and a key. Universities and colleges offer diverse courses in human resources management. Wal-Mart and a good learning approach to build capacity in the area of personnel. One commonly used way to explain the function of human resources management was developed by Dave Ulrich, which identifies four areas of the role of human resources management: collaborator and strategic businessà ¯Ã¢â‚¬Å¡Ã‚ § As a result of the change agentà ¯Ã¢â‚¬Å¡Ã‚ § a hero of the staffà ¯Ã¢â‚¬Å¡Ã‚ § and experts on Administrative. 8 Responsibilities of the Department of Human Resources Different companies and different departments working within the organization, and these departments including sales management to human resources management. Human Resources department staff muscles depends on size of staff in company. Job opportunities in this section includes human resources coordinator, human resources and assistant director of human resources management. Can the responsibilities of human resources management as follows: 1: Human resources management is doing all the planning, advertising, interviewing and selection of staff. 2: Department should know law at all levels from federal, state or provincial and local laws relevant to the work of staff. 3: This section helps companies on training and staff development. Companies train their staff to a variety of reasons, such as motivating staff to learn new things new. The length of hours of time for several weeks, depends on the nature of the exercises. Some time and include safety measures in the workplace. As mentioned by Derek, et al (2004) that It shall be the duty of every employer to ensure, so far as is practicable, the health, safety and welfare at work of all staff. 4: should any private company to use the drive is able to attract staff, skilled and hard work. After the payment of these benefits are shared to keep on encouraging workers for a long time on the functions of the organization. These include the benefits for time of unemployment. Companies offer a variety of benefits, including dental insurance, and vision insurance and payments for a few days off. 8.1 Tasks performed And human resources in any company that requires kind of management, that involves several steps for this process. They look to achieve all these goals mentioned above. Cannot be performed by each of these activities in human resources management, but some tasks can be outsourced or cannot be performed by these executives, even by other departments. People at Wal-Mart human resources, efficient in their jobs, they provide significant benefits to employees who claim Associates. The following are the main tasks carried out by human resources departments at Wal-Mart: Employment-planned Employment Employee induction and orientation to make them on-board Employee skills of management Employee proper training Employee daily base management Compensation Time Management Travel arrangements Payroll (some companies give this task to the accounts) Employee benefits management Planning staff costs Annual Assessment Labour Relations 9 Human resources strategy when some human resources management and strategy for implementing the tasks set by the department of handling human resources management. Have human resources functions of the Organization include the recruitment and selection policies, and procedures related to disciplinary procedures, policies, rewards and prizes, and human resources plan and policies specific learning and development. But it should be aliened all these regulatory issues in the overall strategy for the business sector. Human resources management strategy and the comprehensive plan, with regard to human resources policy in the implementation process. Human resources management strategy usually consists of the following factors: Wal-Mart always gives priority to the strategies that best fit and best practices, which means there is a link between human resources management strategy and corporate strategy. Encountered some blam critic Wal-Mart to use this strategy against the employee benefits and fair pay, so many times waltmart cases of discrimination against them. But the people Wal-Marts efficient in the field of continuous monitoring of the human resources strategy, through the study of the employee, feedback and surveys necessary for the organization. 10 Career Education There are a number of Universities and Colleges to study in the areas of human resources management and related benefits. It was the first Cornell University in the world who started their studies in human resources management and educational administration full. Wal-Mart and good training and education system for workers in the teaching profession and communicate with various projects and sectors that handle these projects in their human resources. There are many new careers at wallmart , which engaged things related to recruitment, employment, recruitment and the interviews done in general, equal opportunities in employment or professional employment organization. Training is conducted regularly with the development of specialization by the trainers. 11 case studies: critical analysis of the human resources approach Walmart Wal-Mart, which is famous for retail in the U.S. A and the top retailers in the U.S. market. Wal-Mart is the rapid growth in the awareness that you make. According to the site Wal-Mart (Company, 2010) Wal-Mart serves customers and members in more than 200 million times a week in more than 8747 retail units under the flags of different countries, 5515. With fiscal 2010 sales of 405 billion dollars, 2.1 million Wal-Mart is working partners all over the world. Leader in sustainability, charitable companies and jobs, in first place among retailers, Wal-Mart impressive in Fortune magazine as most companies in the survey for the year 2010. Wal-Mart has the status of these substances can also see that Wal-Mart to buy large quantities of items from its suppliers to create economies of scale, and inventory control with an effective system to assist in making operating costs less than those of its competitors. It is also many goods imported from China, factory of the world for its low cost. In the word of the strategy at the level of the company from Wal-Mart, the low cost strategy with a little insulation. Wal-Mart managers and engage in three levels of strategic planning (Gary Dessler, 2005) in the business, and corporate-level strategic function. As for Wal-Mart, corporate and business level strategy to drive low-cost. From the perspective of performance management, to Wal-Mart has very high standards and strict job titles. In career management, Wal-Mart and also goes great efforts to reduce costs, and there are many cases that women Su, Wal-Mart to its policy of discrimination against women by systematically denying them promotions and paying them less than men. There are women who have been paid to the departments to lower FEMALE complain about unequal treatment of male colleagues. From the perspective of compensation management, has also showed Wal-Mart human resources policies and activities of the very aggressive to fit the low cost strategy. Wal-Mart imported $ 15 billion worth of goods from China, but also Wal-Mart has some of the factories in China, which branded products with the name of Wal-Mart. We can see just how Wal-Marts strategy of companies only extensively with integrated human resources policy. Wal-Mart workers in California to earn 31 percent less on average than workers in large retail as a whole. In fact, with other operating costs that put it on the highest level of inventory management, and managers must turn to the storage fees to increase profits, Wal-Mart is expected to reduce labor costs by two-tenths of a year. So, these aggressive policies of human resources, not just more, the fittest. From the viewpoint of the employee and the interest of safety, as well as human resource policies at Wal-Mart, which aligned well with the strategy at the corporate level. Often accused of Wal-Mart failed to provide employees access to affordable health care, but the senior managers and HR managers know their focus was just trying to implement most of the low cost strategy. Wal-Mart strongly against the policy of the Union. It was reported in the United Kingdoms Guardian newspaper that Wal-Mart faces the prospect of a messy legal battle with the messy GMB bruises in a row about the rights of collective bargaining, to the Union does not accept the Wal-Mart has withdrawn its bid to pay 10% to more than 700 workers. (Milner, 2005) and here there may be some doubt as to why Wal-Mart has recently allowed trade unions in their stores in China, where trade unions are required. I tried Wal-Mart in China every possible effort to develop good relations with the Government of China and other groups of influence. So make this the exception of China and Wal-Mart unionizations except in accordance with the overall strategy and human resources strategy. If the company has ignored the rule of the Chinese government, the cost is more than just what would be saved by not allowing the Organization of Trade Unions. We may evaluate the various human resources practices and systems, Wal-Mart best fit the organizations strategy for competitive companies. Then here is the role of HR managers in this company who are professionals with strategic skills of human resources and other resources needed to build a human-oriented strategy. Human resource managers in one of the technical departments of Wal-Mart, and tried their best to fit the companys strategy to reduce the cost low. They made some rules and policies, for example, the implementation of the policy against the Union in its stores to reduce costs from outside the EU, but to assist in the implementation of the lock in policies; tried to resist the deficit in the loss of efficiency. Should encourage women to discrimination by giving them a far less chance of money, and workers in fact mentioned in the Wal-Mart has also received a salary much lower compared with the average level of the industry. Try Wal-Mart human resources managers and also to control the conduct of staff and competencies that require the companys strategy through the actions and policies of the companys strategy in support of human resources, some of which may be adduced. Wal-Mart human resources managers refers to its employees as partners and encourages managers to think of themselves as servant leaders, and this is to encourage them to serve others while staying focused on achieving results in line with the organizations values and integrity. Wal-Mart also faces lawsuits alleging that the companys discrimination against disabled workers, to employ these men intended to provide more facilities for them and lost efficiency to some extent. They also faced charges of child labor. Also charges of discrimination of women. All of these types of human resources policies are not enough compared to international best practices approved by the Department of Human Resources in all good companies. Regardless of Wal-Mart to adopt low-cost strategy or differentiation strategy, and these policies and practices to achieve specific objectives to save any additional cost, but to motivate employees to increase their contribution in helping companies and even in shapin g culture. 12 Conclusion and proposals With the update that brought the introduction of computers and mobile phones, information and technological advances robots to support human life and the work it is easy to be good performance in any business.